Shoppers will know they have struck green gold once they come across a California avocado display. Beloved for their rich flavor and consistent quality, California avocados are one category that keeps consumers returning to the produce aisle more frequently while they are in season. Experts from the supply-side are armed with insights for retailers to maximize their California avocado sales in 2026. Hear from a few of them in these pages…
“We’re always excited about California avocado season, as it provides a unique opportunity to offer premium fruit that’s locally grown. Retailers can showcase these high-quality avocados—especially popular varieties like Hass, Gems, and Lamb Hass—through the peak months of April, May, and June. West Pak’s Farm to Table program is the perfect way to solidify the local aspect for bulk avocados. It starts with customized PLUs that highlight CA and connect consumers with the local grower where the goodness originates. It’s no secret that CA produces a beautiful piece of premium fruit, especially during peak months when everything has sized up nicely. We recommend showcasing CA bags—which are gaining popularity year-over-year—and collaborating with California Avocado Commission for the perfect recipe for a successful season. With consumer interest rising across regions, retailers should promote their CA avocado programs now to capitalize on this high-demand season.”
“Index Fresh is ready for a standout California avocado season, with promotable volumes across all sizes and nearly double the GEM crop for our California Crema GEM avocado line. Our extensive California Grower network ensures consistent supply and premium quality, backed by innovative programs to help retailers capture seasonal sales peaks. Our expanding bagged avocado line provides shoppers with the convenience and quality they trust, meeting the rising demand for versatile options. Looking ahead, Index Fresh will continue to grow our California Crema GEM program and introduce new products designed for ease and versatility.”
“It’s always good when California avocados are in season—they bring a freshness and quality that’s hard to match. This year’s crop has had its ups and downs, but our growers have stayed committed to delivering top-tier fruit. As we wind down the season, we encourage retailers to keep promoting California avocados. Consumers still connect with the local story and appreciate knowing their fruit comes from nearby groves. The flavor, texture, and consistency are all there—now’s the time to highlight California and finish the season strong.”
“California avocado season is always special—the quality of fruit grown right in our backyard is hard to beat. We work with dedicated growers up and down the coast to provide the consistency retailers need, and with our state-of-the-art facility in Oxnard, we can pack and ripen locally so fresher fruit hits shelves faster. For retailers, this is the time to lean into the local story. Shoppers respond to knowing where their food comes from, and California avocados deliver on that authenticity. To make the most of the season, retailers can merchandise different sizes and ripeness stages to help shoppers find exactly what their household needs. For families, our value pack bags are especially popular—I know my four-year-old can’t get enough California avocados!”
“We anticipate higher California avocado volumes this season, and our company is well prepared to handle the additional production with our two California packinghouses in Escondido and Ventura. We encourage retail, wholesale, and foodservice partners nationwide—not just those in the West—to actively feature California avocados. Our team supports customers with tailored programs and merchandising solutions. We believe compelling storytelling is essential to building an emotional connection with consumers, and at Giumarra, we’re ready to help create that spark so our customers can drive stronger California avocado sales.” 
