Articles

Keeping a (S)Harp Mind - Q&A with Mike Roberts

Mike Roberts has picked up a thing or two about merchandising in his nearly 20-year career. Here he talks best practices and insider tips...

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Zespri: The Golden Age of Kiwifruit

From an obscure foraged fruit to a sought-after specialty, Carol Ward, Chief Innovation and Sustainability Officer, charts the path of the kiwifruit and its champions...

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Mentors in the Making: Monique Bienvenue

Already Director of Communications for Bee Sweet at age 26, which mentors does this powerhouse marketer say helped pave her way? Her she shares her dreams, influences, and more...

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WTF Do I Do With California Giant Blueberries ?!

How about Blueberry Grilled Cheese Pignic Packets?!

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WTF Do I Do With Josie's Organics Cauliflower and Leeks ?!

How about Cauliflower Drop Biscuits with Cheddar, Bacon, and Leeks?!

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Good Merchandising: It's Not Rocket Science!

The 40-year retail vet and former Sun Pacific exec shares a case study on what merchandising tricks work...and which ones don’t. See how he made this retail exec a believer...

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The High Line of Thinking

Aaron Hamer, President and CEO, and Jane Rhyno, Director of Sales and Marketing, tell us about where the company has been, where it’s going, and why a unique path is the best path...

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Rainier Fruit Company: The Pursuit of Excellence

After more than a century in apples, how is the company renewing its pursuits, propelling rising star varieties, and creating a wholesome culture? President Randy Abhold discusses…

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February MVP Sales Pick: Dominic Carnazzo

What gets this Program Manager for Wada Farms Marketing Group out of bed in the morning? The produce pro reveals his passions, inspirations, mentors, and more...

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Defining Southern Excellence: An SEPC Story

There is no place quite like the South. As a beacon of hospitality, the region is home to an ever-growing congregation of people—one in which those who were once strangers are now friends, and...

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Wish Farms: A Labor of Love

Wish Farms' Owner takes us on a journey through the berry fields, highlighting company ingenuity and innovation as it looks toward the future...

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No Limit: A Brand’s Promise

CEO Jon Esformes discusses the pillars of a company rooted in the utmost sense of responsibility and how a personal sense of ethics has become a powerful stance in our industry…

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The IF list: John Chamberlain, Vice President of Global Marketing, Limoneira

If you've met this VP of Marketing, then you already know he is impossible to forget. But what would this citrus stunner do with a handful of IFs? We asked him, and he did not disappoint...

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Hard To Put A Label On It

By marrying ingenuity and old-school business know-how, this family-owned and operated company rose up from humble origins to become a label empire. Marketing Director Kristin Yerecic Scott pulled back the curtain...

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