Every holiday season differs in this industry. With every passing year, different challenges and successes come to the forefront, and with them, the chance to reflect on the year behind us and the one to come. Given the nature of those of us in fresh produce, there is no shortage of care and gratitude for the ones who’ve made these successes possible. And it wouldn’t be The Snack if we weren’t sharing some tips and tricks on how to get through this time of year, too. So, read on for inspiration and a whole lot of love…
“The holiday season is a time to celebrate abundance, and produce plays a starring role in that story. From vibrant citrus to festive greens, merchandising should evoke warmth, tradition, and freshness. It’s also a moment to reflect on the incredible teams that make it all happen—from field to shelf. Gratitude goes a long way, especially during the busiest time of year. Clear communication, early planning, and a little creativity can turn holiday chaos into opportunity. At the end of the day, it’s about bringing joy to the table—and produce does that beautifully.”
“The holidays are a time to pause and appreciate the people behind every clamshell of berries—from our staff, growers, and harvest crews to our trade partners and customers. At California Giant Berry Farms, we’re proud to offer Berries with Purpose™ —grown with care and delivered with the mission to nourish our communities. During the holiday season, we are reminded that what we do goes beyond the produce aisle; it’s about bringing people together, celebrating the dedication of our team, and adding a touch of health and sweetness to celebrations everywhere with fresh berries.”
“As Senior Sourcing Manager for Citrus and Pomegranates, the holiday season is especially meaningful. It marks the transition back to California-grown fruit and showcases a vibrant array of fresh produce in stores. Walking through the department this time of year is a reminder of the countless individuals who work together to deliver high-quality items on time. Their efforts help make it possible for families to enjoy fresh ingredients in home-cooked meals shared with loved ones throughout the season.”
“The holidays are always a fun but challenging time for retailers. Making sure you have just the right amount of fresh product is challenging. Many months of planning and preparing for the holidays finally come to fruition, and it is your time to shine. Offering expanded and creative fresh displays are eye-catching and help set the tone for the holidays. Large displays of sweet potatoes and marshmallows are perfect for the holidays. Cranberries and celery will be in high demand for that perfect family recipe your guests have been waiting to make. As we head into the holidays, just remember how blessed you are and how blessed we are to be in such a great industry who can serve our guests and make their holidays the best one yet. 
