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June MVP Highlights

June MVP Highlights

There are sources of inspiration to be found throughout this vast industry—and Heather Fuller is one of them. Braga Fresh’s Vice President of Sales is a passionate problem solver who never fails to put her people first. Leading with kindness and compassion, this industry genius takes a daring approach to uncover opportunities not only for herself, but the Braga Fresh team as a whole. Read on to see what guides the everyday decisions of this indelible exec…

Heather Fuller

Vice President of Sales, Braga Fresh

Time at Braga Fresh: 6 Years


What Your Role Is Really Like

“My job is a cross between an air traffic controller and a gold miner. I am always directing traffic—to avoid collisions, allocate people and resources where they are most needed, monitor progress, increase velocity, and problem solve. On the other hand, what I consider the best part is how I am constantly identifying and developing opportunities, customer relationships, and people.”

How Sales Becomes A Life Lesson

“Well, we are always selling, right? Whether it’s negotiating within our own families or in everyday commerce, we are all ‘selling’ our ideas and looking for specific outcomes. Working in sales has taught me humility, compassion, empathy for others, and, ultimately, tenacity. I don’t easily give up, and I often tell my children ‘Never quit, do your best, and be proud of what you accomplish.’”

A Mentor Mentored: Those Who Have Shaped Heather  

Tim York,

Chief Executive Officer, California Leafy Greens Marketing Agreement

Todd Linsky,

Principal and Owner, Todd Linsky Consulting

Lisa McNeece,

Vice President of Foodservice and Industrial Sales, Grimmway Farms

Chuck Watson,

Business Development Manager, Braga Fresh

Surprise Us

“I like change. I know that sounds strange to some people, but I do. It’s challenging, and while the journey is not always positive, I don’t like to be stagnant. I think it’s important to learn something new every day and be curious about the people and places around you. That’s why I love this industry so much. Every day is different—every phone call and presentation is an opportunity to share something new. Having an open mind and the ability to adapt has helped me take risks in my life and be optimistic about the outcomes. I guess I am just a nomad at heart.”

Words of Wisdom for the Next Generation

“Excellence drives excellence. Always take the time to build up the people that surround you. In this world of technology, relationships matter more than ever. Fresh perspectives and creative thinking will be key to promoting success and growth in your business, so don’t be afraid to share your ideas.

Lastly, take risks and try to learn something new every day. You may be surprised where you end up. It’s often not where you expected, and so rewarding in the end.”