Fresh produce endures. While the words are few and simple, achieving them is far more poetic. The sweat equity, passion, and perseverance that have shaped American production agriculture form a bedrock of heritage and meaning, connecting generations through shared sacrifice and hard-won wisdom.
As the United States celebrates its 250th birthday, it feels right to reflect on unity, to come together to witness and celebrate fresh produce’s lasting legacy, one that is written across generations.
Our business is a model of solidarity. As much as survival and hardship can create a polarized effect that leaves us unwilling to face each other at the table, the more prevalent reaction is unity. The more endearing, the more durable behavior, is community: relationship-building, humility, and courage.
The fabric of fresh produce is made strong and persistent by the people who form its folds, the passion that claims its seams, the hands that stitch its beauty and its grace. Fresh produce people are themselves a bridge of understanding and compassion, amplified in times of grief and turmoil, but more so in times of celebration and achievement.
We all wear our hearts in different ways, but fresh produce is always heart-forward in a world built to weather even the most armored of spirits.
What this really is—us, our Snack and AndNowUKnow family, giving thanks to the industry for giving us a wonderful home—is a place to bear witness to the beauty of the seed, the root, the tree, the fruit, and the hands that come together to bring it to the world.
Standing unwitnessed on most days are our truest and most dedicated fresh produce leaders.
Please know: We see you. We honor you. 
