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Mother's Day SnackChat

Mother's Day SnackChat

Berries, citrus, apples…the list of produce items featured in Mother’s Day promotions is vast. Suppliers across the industry gear up for this prime merchandising window, providing ample volumes of key categories to retailers. But what are some special tips and tricks for Mother’s Day feasts? Let’s find out from the category leaders themselves…

Anthony Innocenti,

Managing Partner, LIV Produce

“For spring and summer holiday promotions, LIV Produce is a one-stop shop for key categories in demand like citrus, onions, and potatoes. For Mother’s Day feasts, organic red and yellow potatoes are the perfect side dish. Putting retail displays featuring our potatoes front and center will drive shoppers to purchase. We work with our retail partners to help them plan merchandising opportunities, and we want to get started on generating conversations right away.”

Marissa Ritter,

Marketing Manager, Naturipe Farms

“Mother’s Day brunch is one of the hardest reservations to snag—retailers can promote celebrating at home as an alternative, and what brunch is complete without fresh berries? Naturipe strawberries are perfect with everyone’s favorite classic, strawberry shortcake, but they are also great with pancakes, French toast, and mimosas, and they’re in peak season for Mother’s Day. They’re the sweetest, brightest, and juiciest strawberries on the market, which makes them a meal staple. Strawberries are also ideal for shaping into a heart or a flower and perfect for a show-stopping table display at home or an eye-catching addition to marketing materials in-store.”

Emily Zirkle,

Business Development, Rainier Fruit Company

“I personally believe food is the best gift. What better way to give back to a person who helped you grow than food prepared especially for them? Apples and pears are great produce items for their flexibility: Prepared into jams and butters, baked into an infinite number of goodies, or simply sliced for charcuterie, there are so many ways to treat mom with these tasty fruits. Quality United States-grown apples and pears are plentiful this spring, providing plenty of opportunity for Mother’s Day promotions.”

Daniel Natelborg,

Vice President, Customer Strategy and Development, Mastronardi Produce®

“Mother’s Day brunch is the perfect occasion for SUNSET® snacking tomatoes. Impress mom with a veggie tray lined with beautiful and fragrant tomatoes on-the-vine like our Flavor Bombs® and Sugar Bombs®, or a colorful salad garnished with our gourmet Wild Wonders® medley. Retailers can arrange an attractive end cap filled with industry-leading flavor from SUNSET’s snacking line to inspire a healthy and fresh Mother’s Day brunch.”

Cassie Howard,

Senior Director of Category Management and Marketing, Sunkist Growers

“One of the greatest joys in my life is having the privilege of being a stepmom to two incredible sons who are now fully grown and on their own. Looking back, I see the parallels between the experience of motherhood and the nature of citrus. Each child has unique characteristics and distinct flavors—just like our Sunkist® Navels, Cara Caras, lemons, and grapefruit. And just as a mom’s heart embraces each child’s own sweetness and zest, choosing one favorite among Sunkist’s robust portfolio of both conventional and organic offerings is nearly impossible.”

Dave Hewitt,

Vice President of Sales, 4Earth Farms

“Families will soon be celebrating their moms for Mother’s Day. Retailers can help us spend more time with mom and less time meal prepping with 4Earth Farms full line of value-added fresh vegetable packs. Increase sales by creating a colorful and eye-popping display of 4Earth organic halved Brussels sprouts, French beans, hand-peeled colored carrots, trimmed green beans, mini sweet peppers, and our full line of broccoli and cauliflower floret medleys. Thanks to 4Earth Farms, honoring and feeding mom has never been easier!”

Bil Goldfield,

Director of Corporate Communications, Dole Food Company

“I think everyone loves Mother’s Day. It embraces spring and is one day completely dedicated to showing love to mom. Often, it revolves around food, whether a restaurant celebration or breakfast in bed. To me, it’s a great time for healthy produce and light springtime flavors. We lean into that feeling by promoting the idea of cooking up a brunch for mom. Dole uses social channels to share our vast recipe library’s fantastic and delicious options that encourage produce purchasing—many as sweet as mom.”