Whether you are making breakfast for mom, becoming a new mom, or looking back on fond memories, Mother’s Day provides an opportunity to honor some of the most impactful people in our lives. Consumers are looking for ways to make their mother feel special this time of year, and what better way to do so than by offering her a nutritious and comforting meal packed with fresh produce? Discover how these supply-side experts utilize reds, pinks, and much more to draw foot traffic…
“Let’s hear it for Mom! In my family, any holiday brunch means breakfast casserole, mimosas, and tons of sliced fruit. I love treating my mom to some buttery, ripe pears and crispy apple slices. Now is a great time to promote sweet and nutritious treats like apples and pears. Their versatility makes them the perfect Mother’s Day produce to highlight—a charcuterie staple, baked good filling, and simply a great addition to a breakfast spread. Don’t forget the health factor, too; apples and pears are both a great way to slip some fiber between the donuts and chocolate!”
“I love how citrus can be both simple and special—it’s something you pick up on the way home and instantly adds life to the table. For retailers, that means merchandising citrus not just for nutrition but for the joy it brings to occasions like Mother’s Day.”
“Mother’s Day continues to be a meaningful driver for the berry category, with the 2025 holiday window generating a 7 percent year-over-year increase in dollar sales. The lift reflects consistent consumer demand, as fresh berries remain a staple in holiday-focused eating occasions. At California Giant Berry Farms, we are in a harvest period with strong promotional volumes of high-quality strawberries well aligned with Mother’s Day. We encourage retailers to prioritize high-visibility merchandising and well-placed secondary displays during this time frame. Pairing peak-season berries with floral and brunch-focused items can help support incremental movement. For Mother’s Day shoppers, berries strike the right balance—fresh, beautiful, and at the peak of the California season. They deliver great taste and everyday nutrition, making them both a treat and a staple worthy of the occasion.”
“Mother’s Day is one of our favorite holidays to celebrate here at Bobalu—after all, moms hold a very special place in our hearts! Each year, we feature our beautiful long-stem strawberries, perfect for dipping, gifting, and creating delicious homemade treats. For retailers, our top merchandising tip is to showcase long-stem strawberries with a clear top view so shoppers can see their size and quality. Pair the display with complementary items like dipping chocolate, whipped cream, sprinkles, and other treat-making essentials to inspire easy, irresistible Mother’s Day creations.”
“I’ve accomplished a lot of big ‘wins’ in my professional career, but nothing compares to wins during motherhood. My biggest accomplishments in life are my boys. Hearing from coaches, teachers and other adults that they are ‘caring, respectful, and natural leaders’ far outweighs a new product launch, packaging redesign, or marketing award any day. Growing/selling stonefruit is very similar to motherhood; it doesn’t happen overnight. There is a lot of love, time, and patience that goes into it. As summer and stonefruit season approaches, we can’t wait to share our great-tasting fruit that is truly worth the wait!”
“Nothing says ‘thank you, Mom’ like fresh Mucci Farms Smuccies™ Sweet Strawberries. They’re bursting with sweetness and always in season. Whether folded into fluffy pancakes, layered in a strawberry parfait, or served simply with whipped cream, they turn brunch into the sweetest part of the day. On Mother’s Day weekend, gather around the table and treat Mom to one of our strawberry brunch recipes from the Mucci Farms kitchen or social pages. Because the best way to show love is always through something homemade. 
