Scott Reade is no stranger to navigating the waves. With 14 years under his belt at the company, Pandol Brothers’ Vice President of Sales and Marketing has perfectly adapted his surfer mindset to the world of fresh produce, tackling the challenges of our industry with an admirable balance of expertise, creativity, and concentrated positivity. Find out more about this produce vet’s career and the lessons he has learned along the way in this MVP spotlight...
“I have to make a concerted effort to be positive. It is easy to be critical in our business with so many supply factors out of your control, and I remind myself that the industry is in the same boat.”
“A little of both. I was working in the carrot business when Bolthouse Farms transitioned from family ownership to private equity ownership. At that time, my family was in the grape-growing business, so it was an easy transition to sell grapes for the Pandol family.”
“As I’ve gotten older, it’s become easier to tell someone something directly, rather than ‘dance’ around an issue. Some might appreciate a little sugar-coating, but either way, it is best to be direct.”
“I like to surf and used to live at the beach for several years.”
“A cheetah—the fastest animal I can think of. In sales, you always want to think ahead, as much as anyone can, to anticipate the needs of your customers and growers.”
“Quality sells regardless of how many grapes are in the market. Flavor keeps the shopper coming back.”
“Focus on building relationships.”
•Andre Radandt, Former Chief Executive Officer, Bolthouse Farms
•Tim McCorkle, Former Vice President of Sales, Bolthouse Farms
•Ron Dresher, Former Vice President of Sales and Marketing, Muranaka Farms 
