In the produce industry, challenges are impossible to avoid. However, the true test is how we conquer those challenges. Rainier Fruit Company is one supplier with the forethought to navigate varietal potential in a category that is as fluctuating as it is register-ringing. With consumer attention turning to newer varieties in the apple category, Rainier Fruit is well-equipped to fulfill that demand…
“Every crop brings new challenges, and the 2024 crop was no exception! With record-low Honeycrisp volume, high retails across the country nudged die-hard customers into trying new flavors. Pink Lady® and Envy™ are becoming household staples, and Cosmic Crisp® took shelf space by storm!
It’s a proud feeling to see new varieties rise to the occasion, because it doesn’t happen out of a lack of effort. From picking the right variety to bet on, to planting in the most ideal locations, to growing and packing for that repeat purchase, it takes a village at Rainier Fruit!
It’s too early to pinpoint what this year’s challenges will be, but ready or not, school’s back in session!” 
