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Industry Spotlight: Back To School

Industry Spotlight: Back To School

Apples and school—is there a stronger association between two concepts? While the origin of gifting school teachers with a shiny, red apple is up for debate, there’s no doubt school kids and apples are meant to be together. Read on to learn why this pome is the perfect produce item to promote as a healthy snacking alternative and brain fuel for kiddos as they return to the classroom.


1. Healthy and Available

According to a Centers for Disease Control and Prevention study, about 60 percent of American children don’t consume the recommended daily amount of fruit. Apples present an accessible, nutrient-dense, and tasty option for families looking to up their fruit intake. Numerous studies show that apple consumption positively correlates with better health thanks to their dietary fiber, vitamins, minerals, and antioxidants—quite the punch for such a humble fruit.


2. The Perfect Snack

Few experiences are as universal as munching on apples at school. The hearty fruit is perfect for lunchboxes and classroom snack time: sweet, crunchy, consistent, and familiar—especially smaller-sized apples and slices, which are ideal for little mouths and hands. Sweet varieties such as Honeycrisp, Gala, Fuji, and Envy™ are perfect apples for fall promotions targeting back-to-school. 


3. Kids Love Apples

Did you know that, according to the United States Department of Agriculture, apples are the second-most-consumed fresh fruit in the U.S.? This is especially true for shoppers with kids: 62 percent of apple purchasers have children. New crop apples dovetail perfectly with back-to-school timing, especially as shoppers look to fill their fridges with quick and easy items for those hectic early mornings. When you really think about it, the classic combination of apples and school just makes sense.


Rainier Fruit Company Industry Spotlight represents individuals and ideas making a positive impact in the community through their work, volunteer efforts, sustainability, or health and wellness initiatives.