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Industry Spotlight: Crafting Order From Chaos

Industry Spotlight: Crafting Order From Chaos
May 5 2025 - 5:03pm

On the precipice of summer, retailers are actively seeking the most strategic way to maximize this fruitful season. In a synchronized juggle of apples, pears, cherries, and blueberries, Rainier Fruit Company reflects on what it means to be a one-stop shop all summer long…


Marvin RecorD,

Chief Operating Officer, Rainier Fruit company

“At Rainier Fruit, producing crisp, juicy, and healthy apples all season long takes a well-organized team. Our orchard sites are among the best in Washington State, and from the very start of the growing season, we strategically plan for year-round timing of our fruit. As harvest season approaches, we stay ahead of the curve, often starting a few days earlier than most. One of my favorite sayings, which our team hears often, is: ‘It’s not how you start, it’s how you finish.’ Falling behind can mean losing fruit quality, and once condition is lost, the game is over. Summer adds another layer as we harvest cherries and blueberries—two delicate fruits where timing and cold chain management are critical. Our advanced systems allow us to chill the fruit within minutes of harvest, delivering it cold and ready for packaging.”


Tyler Johnson,

Sales Manager, Rainier Fruit company

“Summertime is a busy and exciting time here as we jump into the fast-paced season of cherries and blueberries. Putting the finishing touches on the tail end of our year-round program on apples and pears, we enjoy the opportunity to offer an array of high-flavor offerings all at one stop. We have two decades of experience handling all four commodities, which translates into experienced people and refined processes. The team at Rainier is always ready to make our customers’ lives a bit easier at a time that some might call chaos!”