His current role is a significant chapter in the already-dynamic story of Harold Paivarinta’s career. With 27 total years in greenhouse sales and a decade in produce retailing before that, there is not much that this industry maven has not encountered from both sides of the proverbial aisle. Yet every time I see him, he has one of the more calming energies in the room—whether that’s a small gathering or a trade show floor spanning thousands of people. As such, Harold’s perspective is one I will carry with me far beyond this page...
“My produce-buying role prepared me for a career in sales because I was exposed to a wide array of folks who sold to me. It was easy to figure out which ones were straight shooters and which ones blew smoke and hot air. The ones that took the time to understand my business and collaborated with me to create sales plans to support my organization’s goals were the ones I chose to partner with.
Partnership is a word thrown about far too often. Partnership takes work. For a partnership to be truly successful, all parties must benefit. Give everything you have every day, and you’ll enjoy a long and successful career. Live every day like it’s audit day, and conduct yourself as though your mother is watching you, and you will quickly build your personal brand.”
“Food and travel are tremendous passions of mine. Everywhere I’ve been, food has played an integral part in the culture. From food carts to fine dining, food connects people. The people you dine with are just as important as what you are eating. Some of the strongest connections I’ve made in my life were made while enjoying very memorable meals.”
“The Owners and leaders of Red Sun Farms: Jamie Mastronardi, Jim DiMenna, and Carlos Visconti. Carlos, because of his vision and strategic approach to business; Jim and his amazing ability to converse with someone and put them at ease almost instantly; and Jamie, because of his huge heart, work ethic, and ability to get sh!t done. All three gentlemen have been very influential.
Mr. David Sherrod is another individual I admire greatly, as he gave up a successful career in sales to take on the challenge of Chief Executive Officer and President of the Southeast Produce Council (SEPC). His involvement since the formation of SEPC and its explosive growth over the past 11 years is unmatched. He has carefully curated a collection of the best people in the industry to support him as he’s led the council to its premier status in our industry. Even more impressive, he’s accomplished this feat while staying true to his roots and grounded by his faith. He’s remained humble through all the success and deflects praise to others, always.”
“Make real connections with the best people in our industry. Technology and devices are tremendous tools, but there’s no substitute for forging lasting relationships based on trust. Begin building those relationships on day one.” 
