Strawberry Snapshot

It’s hard to imagine strawberries as anything other than the category-driving superstars they are. Available all year-round, the mighty strawberry inspires foodservice operators and home chefs alike to experiment. To keep pace with the category’s rapid growth, we turned to our friends at the California Strawberry Commission. Let’s dive into the numbers behind this fruit…

Dollar Sales Soar

Category dollars grew +10%, adding nearly $500 million in incremental sales.

Strawberries Lead Berry Growth

Volume rose +8% year over year, representing 60% of total berry category volume and driving 61% of incremental growth (+123 million lbs)

Strong Promotion Impact

During the 52-week period, about 52% of strawberry volume was sold on promotion, generating a +36% volume lift on an average discount of -22%.

32 oz. Pack Drives Category Expansion

The 32 oz package accounted for 68% of incremental sales and delivered +20% dollar growth, adding $332 million in revenue.

Strawberry Packaging Purchase Factor Rated by Importance by Purchase Frequency

Did Shoppers Prepare a List That Included Fresh Strawberries? By Purchase Frequency

Planned vs. Impulse Purchase by Purchase Frequency

Planned Purchase Decision Influencers

Which, if any, of the following played a role in the decision to purchase fresh strawberries while in the store?

SOURCE: California Strawberry Commission. CSC State of the Category, Total U.S., 52 Weeks Ending 7-13-2025 Study Development: Fusion