In the heart of Delano, California, a remarkable experience emerges in the produce department as Sunview Marketing International elevates table grape excellence to new heights.
“With four generations of dedicated grape growing, Sunview combines heritage with forward-thinking practices, investing in both time and resources to offer our partners the finest table grapes,” Mitch Wetzel, Sunview’s Vice President of Sales and Marketing, shares on a sunny afternoon from his office in Delano. Even as we look back over decades of company growth and evolution, Sunview’s historic legacy is upheld just outside these walls. “Dedicated to and driven by excellence, Sunview brings a mastery to the craft of grape growing. Our roots run deep. Each season is shaped by generations of evolving knowledge, time-honored practices, and a relentless pursuit of perfection. It’s this legacy that sets our grapes apart, delivering a flavor experience where quality isn’t just ‘premium’—it’s unparalleled.”
With a sharp focus on elegance, exclusivity, and personalized customer service, the grower is transforming retailers’ produce departments and redefining consumers’ idea of a “premium eating experience.”
"With four generations of dedicated grape growing, Sunview [Marketing International] combines heritage with forward-thinking practices, investing in both time and resources to offer our partners the finest table grapes."
Mitch Wetzel, Vice President of Sales and Marketing, Sunview Marketing International
Sunview has delivered first in class grapes for four generations, including numerous highly coveted proprietary varieties. Decades of unparalleled expertise, exceptional harvesting systems, and innovative sustainable practices elevate the brand far beyond “premium” to a distinctive, pinnacle status.
Through its Single Source™ strategy—prioritizing vertical integration and positioning Sunview as a one-stop shop for all table grape needs—the supplier has strengthened its market position through in-depth research and the development of exclusive varieties. With continuous innovation, the grower is committed to elevating “excellent” to “extraordinary.”
“Sunview has been breeding grape varietals since the ’80s, and we’ve conducted extensive customer and consumer research to understand today’s demands,” Mitch adds. “As a result, we can hone in on the experience consumers prefer. We oversee every aspect of the grape journey—from breeding to the nursery to maintaining our own production with no outside growers—which translates into real value at retail. Our varieties are exclusive to us, not farmed out worldwide. They maintain their strength, integrity, and appeal.”
Every load of Sunview grapes meets the highest standards, delivering consistency and flavor that retailers can count on every season.
“We have the volume to supply the market from the first week to the last week of the season. We excel throughout the season, even when choices are abundant. By putting our exclusive varieties front and center, we’ve developed a unique position in the marketplace,” Mitch says. “Where innovation comes in is our ability to create strong momentum for the entire season. This gives our partners the confidence to plan for our grapes from the first day to the last. When they partner with Sunview, retailers know they’re getting a product that performs.”
“Having an exclusive breeding program and staying in touch with consumer behavior as it has changed over the last 40 years has allowed Sunview to remain at the forefront of the table grape category,” Mitch explains. “When a customer gets an exclusive variety from us, there’s a distinct expectation. It’s not simply ‘premium’—a term now found on almost every box—it’s distinctly Sunview.”
Sunview’s vertical integration is vital in achieving this, granting the operator complete control over its crop and the exclusive varieties in its portfolio. This, as Mitch explains, builds on the foundation of a longstanding blueprint for company growth.
"When a customer gets an exclusive variety from us, there’s a distinct expectation. It’s not simply ‘premium’—a term now found on almost every box—it’s distinctly Sunview."
“This is an extension of our Single Source™ strategy: one family, one grower, one-stop shop,” Mitch says, noting how this concept has been central to Sunview’s success for over 50 years.
One crucial component of this differentiation strategy is the amplified level of customer service Sunview provides its partners. Above all, Sunview prioritizes unwavering service and attention to detail to ensure partners see the best results.
“This is where the service comes in, setting the standard and giving our customers the comfort of knowing we will deliver excellence even in the toughest times,” Mitch continues. “We have a whole team committed to connecting with our customers on multiple levels, integrating ourselves into the entire category process. We take the responsibility of getting fruit into their stores seriously and are dedicated to doing the work and providing expertise. As today’s retail associates become busier, we aim to take as much pressure off them as possible.”
With unparalleled service, a deluxe portfolio, and an exemplary eating experience at the center of its focus, Sunview is further solidifying its reputation as the go-to choice for unmatched table grapes.
As Mitch emphasizes, “It’s about creating a real and emotional connection.” Retailers can sit back, relax, and watch their grape category thrive—knowing consumers are enjoying an unmatched grape eating experience. 
