For retailers, wholesalers, and foodservice operators, a dependable avocado supply is essential to delivering consistent quality and executing successful promotions. That need becomes even more critical during high-volatility, highly promotable periods such as the Super Bowl and Cinco de Mayo, when demand accelerates and supply reliability can directly affect performance.
West Pak Avocado’s strategic investments in various countries of origin are designed to help customers navigate these critical windows with greater confidence. By expanding its integrated sourcing and operational capabilities across Mexico, California, and now Colombia, West Pak is building a more resilient, diversified, and predictable supply chain—one designed to support customers year-round and respond effectively when demand is at its highest.
“At West Pak, we are proud to be recognized by leading grocery retailers in the U.S. as a strategic partner with a resilient, year-round supply of high-quality avocados,” said West Pak Avocado CEO Mario Pacheco. “Our investments in sourcing, infrastructure, logistics, and grower relationships are focused on helping customers plan with confidence, particularly during the most important promotional periods of the year. That earned trust, combined with our customer-obsessed culture, value-added programs, and logistics capabilities, has propelled our growth.”
West Pak’s AVO360 program brings together sourcing, farming relationships, packing, logistics, quality assurance, and customer service within one connected operating model. Rather than viewing the supply chain as a series of separate transactions, the company manages it as an integrated ecosystem designed to improve visibility, responsiveness, and execution from the grove to the retail shelf.
This approach enables West Pak to coordinate supply across multiple growing regions while maintaining consistent quality standards. It also allows the company to identify potential challenges earlier, make informed adjustments, and align operations with customer demand.
The bedrock of West Pak’s strategy is complete integration in key production regions: California, Mexico, and Colombia. In an industry often characterized by volatility, this direct operational presence gives the company a level of visibility and control that is increasingly rare.
West Pak’s integrated presence in California, Mexico, and Colombia provides the geographic diversity and operational flexibility needed to support a reliable year-round program. Each region plays an important role in balancing supply, managing seasonal variability, and responding to changing market conditions.
The company’s investments in Colombia represent a significant step forward in that strategy. Over the past three years, West Pak has expanded its presence in the region, including the development of a state-of-the-art packing facility in Medellín. The facility and related sourcing programs enhance the company’s ability to manage fruit from harvest through arrival while improving visibility into timing, quality, and logistics.
“These investments give us additional flexibility and control across the supply chain,” said Vice President of Sourcing and Farming Operations Kellen Newhouse. “By strengthening our operations in Colombia while continuing to develop our programs in Mexico and California, we can better position supply around customer needs and reduce reliance on any single region.”
Operational integration also enables West Pak to respond more effectively when disruptions occur. Regulatory changes, logistical constraints, weather events, or shifts in processing schedules can affect individual facilities or growing regions. With multiple points of origin and coordinated operations, West Pak can evaluate alternatives and redirect resources when necessary to help protect customer programs.
Colombia is an important component of West Pak’s strategy to provide customers with a more predictable supply during periods when demand and execution pressures are elevated.
The region’s proximity to key U.S. ports, including Miami and Philadelphia, supports efficient transit and helps West Pak manage freshness, timing, and cold-chain performance. The company’s investment in local infrastructure further strengthens its ability to coordinate packing and shipping while maintaining visibility throughout the process.
“These strategic investments in Colombia enhance our ability to provide customers with a more resilient, diversified, and predictable supply chain,” said Arleth Calogero, Director of Fruit Procurement and Imports. “That is particularly important during high-volatility, highly promotable periods when supply reliability and execution become even more important to our customers.”
In Colombia, West Pak has focused on refining the process from harvest through arrival. This includes coordinating harvest timing, tightening transportation timelines, maintaining cold-chain control, and applying consistent quality standards throughout the journey.
“In Colombia, timing and logistics are critical,” Calogero continued. “We have focused on refining each step of the process, from harvest through arrival, while maintaining strict cold-chain control. Although Colombia is a relatively new source for us, we have leveraged our experience and expertise to build a strong, reliable program.”
West Pak’s multi-region sourcing model is designed to provide customers with greater supply continuity and improved planning capabilities. California supports domestic supply during its seasonal window, while Mexico and Colombia provide important volume throughout the year.
The ability to coordinate these regions allows West Pak to make adjustments as crop conditions, demand patterns, and logistics change. It also helps the company support customers with more consistent quality and availability when promotional commitments are already in place.
In an industry shaped by weather, trade conditions, transportation constraints, and rapidly changing demand, adaptability is essential. West Pak maintains regular communication with growers, field teams, packing operations, logistics partners, sales teams, and customers to monitor conditions and make timely decisions.
Because avocados are highly perishable, even small delays can affect quality and execution. West Pak’s connected approach helps the company calibrate harvest, packing, and transportation decisions to ensure fruit reaches customers in optimal condition.
West Pak’s continued investment in Colombia is part of a broader effort to strengthen the company’s global sourcing platform and support the evolving needs of its customers. Future priorities include continued development of sourcing relationships, traceability, compliance, food safety, sustainability, and operational efficiency.
The company’s integrated model—supported by strategic investments in Colombia, established programs in Mexico, and a continued commitment to California—provides a foundation for long-term supply resilience.
“Together, these programs reflect what AVO360 is about: a fully integrated, global approach in which sourcing expertise, strong grower partnerships, and operational precision come together to deliver a consistent, high-quality avocado experience,” Calogero added. “Our customers need confidence that supply will be there when they need it most. We are continuing to invest in the people, infrastructure, and partnerships that help make that possible.”
For West Pak, the objective is more than moving fruit from one market to another. It is helping customers execute successful avocado programs with greater predictability, flexibility, and confidence—365 days a year, including during the moments that matter most. 
