Sales MVP: Christine Jackson, Director of Sales and Marketing, WP Rawl

With an obvious love for the produce industry, Christine Jackson brings to her role a verve for driving the business forward. After learning the industry from the ground up, she’s transitioned into a role that suits her adaptability and drive. Learn more about this motivated Director as we discover what makes her an MVP…

Christine Jackson

Director of Sales and Marketing, WP Rawl

Time at WP Rawl: 22 years

What is a metaphor for your day-to-day work life?

“My day-to-day work life is like being in a huddle: surrounded by the sales and marketing teams, talking through challenges, aligning our priorities, and problem-solving in real time. We’re constantly adjusting the game plan to balance internal goals with customer needs, and every small win matters because it moves the business forward.”

Did you come to your role by accident or design? How so?

“I’d say it was by design, shaped over time. I’ve been with WP Rawl for 22 years, going on 23, and during that time I’ve held multiple roles that helped me grow both personally and professionally. After years of leading our marketing efforts and working closely alongside the sales team, the transition felt like a natural progression.”

Surprise us! What’s a talent, interest, or skillset that people might not know you have?

“My siblings call me a super mom, though most days I feel more like the ringmaster of a very sweet and slightly chaotic circus. I coordinate life for my family, aging parents, plus a demanding full-time career. In the middle of all that, I carve out time for the gym—because taking care of everyone else works best when I’m also taking care of myself.”

What is the best advice you’ve received about your career?

“I was told I could choose any profession, but to stay in the produce industry because people will always need food on their tables. That advice got me here, but the relationships built along the way are priceless and often become the most rewarding part of the journey.”

Is there a lesson in sales that has helped you in life?

“Sales taught me that relationships matter more than transactions. When you lead with honesty, empathy, and consistency, things tend to fall into place—both at work and in life.”

Fill in the blank: “The next generation of produce professionals should ___”

“Be intentional. Learn the business, build real relationships, and remember that trust is your greatest sales tool. Don’t chase every opportunity—focus on the ones that align with your values and where you can truly add value.” 

Who are the important mentors who had an influence on your life?

My dad: “He taught me the importance of responsibility and dedication: being on time, doing what you say you’re going to do, and always following through.”

Marshall Sherman, Vice President, Maglio Companies: “He took a chance on me 22 years ago and hired someone who had no idea what collard greens even were! He believed in me, shaped me, and guided me along the way. Even today, he remains a trusted mentor, and I’m grateful for the lasting impact he’s had on my growth.”