Hot on the heels of a successful summer program, 4Earth Farms™ is launching a new line of value-added SKUs just in time for fall promotions, the holidays, and winter sales opportunities to come. With demand high for more consistency and quality across fresh-cut, sales-driving categories, 4Earth Farms' 10 new offerings bring a line of florets, medleys, and even riced vegetables to the value-added destination.
As Mark Munger, Vice President of Marketing and Strategy, reveals, these new SKUs will be in full production and available for nationwide distribution, harnessing the latest in fresh-cut technology, beginning at the end of October 2021.
The program will develop and expand as the innovations grow, the 4Earth Farms’ customer base benefits, and the vision to raise the bar across all things value-added gains more momentum.
“It is an amazing time to be a one-stop shop for our retail partners,” Mark stated. “Having the resources, investments, new technology, and infrastructure to respond to our customers’ needs, we anticipate a wide impact across the sales performance of the retail landscape.”
This new value-added line includes the following SKUs under its organic umbrella:
Organic Broccoli Florets
Organic Cauliflower Florets
Organic Broccoli and Cauliflower Florets
Organic Vegetable Medley (Carrots, Broccoli, Cauliflower)
Organic Cauliflower Rice
Under 4Earth Farms’ conventional umbrella, the new value-added line includes the following SKUs:
Conventional Broccoli Florets
Conventional Cauliflower Florets
Conventional Broccoli and Cauliflower Florets
Conventional Vegetable Medley (Carrots, Broccoli, Cauliflower)
Conventional Cauliflower Rice
Available in 12 oz (340 gram) high-graphic recyclable bags, this new lineup of SKUs offers an in-package microwaveable option to cut the time, tools, and stress down for the consumer—elevating the value for retail differentiation and access to a wider demographic of consumers.
Founded in 1993, 4Earth Farms was established based on a very simple ideal: provide superior customer service and high-quality and consistent produce year-round.
Over the years, the company’s guiding principles have grown with the team: rapid innovation that responds to customers’ needs, sustainable practices, and measurable stewardship at every level.
4Earth Farms sees themselves as sticklers for quality, ambassadors of efficiency, champions of the consumer, and custodians of the earth.
From the soil to sale, land to logistics, farm to fork, there is no partner quite like 4Earth Farms. 
