The time it takes for a consumer to accept or reject a purchasing option is mere seconds—if not less. As Nielsen tells us, the average consumer spends 13 seconds purchasing a brand in-store, while online does not offer much more wiggle room: the average consumer spends 19 seconds to purchase, and the majority spent less than 10 seconds*.
Capturing that sale is what sets companies like Country Sweet Produce and its Bako Sweet® brand apart in that retail sea of noise, promises, and novelty products. With the launch of the company’s new organic 14-ounce steam bags, the Bako Sweet brand is helping retailers rise out of that sea of sameness by meeting consumers at the intersection of their needs and values, which will capture sales just in time for the holidays and beyond.
“The vision for our newly redesigned steam bags is executed on three fronts: communication, innovation, and convenience,” Marketing Manager, Alexandra Rae Molumby—Rae to her friends and colleagues—tells me. “We know today, more than ever, that messaging is critical to communication, and having that front-and-center on our packaging not only captures a piece of the consumer basket, but generates authentic brand loyalty.”
Speaking of the impact of packaging, just take a look at a new Freedonia Group analysis, which projects U.S. sales of fresh produce packaging to grow 3.7% per year to nearly $7 billion in 2024. That kind of growth does not happen without demand or intention, and this team knows it.
Highlighting a sweet potato for every palate and cooking occasion, Bako Sweet is offering its three new organic 14 oz steam bags in bold, fresh designs—each with a different organic variety: orange sweet potatoes, purple sweet potatoes, and white sweet potatoes. Each design is meticulous in its choices, from attention-grabbing color arrangements and product window to compartmentalized messaging and easy readability.
And convenience never tasted so good. The prep is completely removed from the occasion, simply pop into the microwave and set the timer to six minutes. Each package features “reci-tips” as well—recipe inspiration for appetite appeal—with a corresponding photo and nutritional call-outs to clearly communicate health benefits to the consumer and a colorful design for increased shelf visibility.
“Attention-grabbing terms communicate not just the product’s attributes, but what it means to the consumer’s health to add them to their basket,” Rae expresses. ‘The beauty of building a product stronghold and merchandising strategy with a brand like Bako Sweet® is that you are not only supported by innovative thought, but meticulous execution, proven success, and deep brand loyalty.”
Some might call what the Bako Sweet Brand has as staying power. I would call it the ability to think beyond the box and even the wallet—the instinct and aptitude for breaking out of the echo chamber and executing what lies at the heart of brand loyalty: innovation and vision.
*https://www.nielsen.com/us/en/insights/article/2015/make-the-most-of-your-brands-20-second-windown/
