Sweet Potato Snapshot

Sweet Potato Snapshot
May 31 2026 - 3:12pm

Slice them, dice them, sell them bulk or value-add—sweet potatoes are proving they deserve a year-round spotlight. With craveable flavor, versatility across menus and merchandising, and rising demand for better-for-you comfort foods, the category is helping retailers and foodservice operators drive everyday sales and profitable growth well beyond the holidays...


Beauregard

Flavor: Traditional sweet flavor; apricot and floral aroma; excellent for baking, roasting, or in casseroles

Shape: Elongated

Eatability: Smooth; brown sugar

Color: Copper-rose to tan skin; orange flesh

Evangeline

Flavor: Decadent and moist

Shape: Elongated and blocky

Eatability: Smooth and fibrous

Color: Rust-orange skin; orange flesh

O’Henry / Bonita

Flavor: Mild, sweet, drier-tasting, with nutty and earthy flavor

Shape: Longer and thinner when compared to blocky, elongated spuds

Eatability: Smooth and dry with medium firmness; low in visual and residual fiber

Color: Yellow skin; white to yellow flesh

Covington

Flavor: Moist, sweet, and earthy

Shape: Short and blocky

Eatability: Smooth and fibrous; softer variety

Color: Burnt-orange skin; orange flesh

Diane

Flavor: Very sweet and extra moist

Shape: Elongated

Eatability: Smooth

Color: Red-copper to plum skin; orange flesh

Murasaki / Japanese

Flavor: Mildly sweet, drier-tasting, full, nutty flavor, with vanilla aroma; exotic alternative to traditional

Shape: Short and blocky

Eatability: Smooth, dry, firm, and dense

Color: Dark purple skin; white flesh

 

Source: Sweet potato information contributed by AndNowUKnow and The Snack category suppliers