Whether it’s pre-cut and ready to heat or pre-packaged and ready to serve, the value-added sector continues to attract the busy shopper—especially now that the holidays are in full swing. So, why not give consumers the gift of time? Time saved from constructing the ever-growing shopping list and kitchen duties can become more time spent with loved ones around a delicious meal. Now, these items may not be wrapped with a bow, but they sure do make for a pretty present…
Director of Marketing, Taylor Farms
“Shoppers cook a lot during the holidays and deserve a much-needed break. This time of year is perfect for shoppers to grab a bag (or two) of our delicious new Mini Chopped Salad Kits! No bowl is required; they can bring our new minis on the go and eat an indulgent personal salad straight from the bag. With Pizza Ranch, Caesar, Citrus Crunch, Green Goddess Ranch, and Nashville Hot, these snackable salads are mini in size but bold in flavor.”
Senior Vice President of Sales, Local Bounti
“Last year, we debuted our chef-inspired Grab & Go Salad Kit line with Poppy Power and Modern Greek. This product line was an answer to busy, on-the-go consumers who didn’t want to sacrifice fresh, delicious, convenient, and healthy meals for affordability. We’ve seen a massive positive reaction to the line, which led to the debut of our newest varieties: Artisanal Chicken Caesar and Memphis Style BBQ Chicken. By combining the same state-of-the-art growing techniques of our greens with chef-inspired flavors and premium, antibiotic-free white meat chicken, we’re responding to demand with these tasty, wallet-friendly options that are also a good source of protein.”
Senior Director of Marketing and Packaging Procurement, Duda Farm Fresh Foods
“Each year when we transition into the holiday season, we see an increase in shoppers’ desire for time-saving ingredients. Duda Farm Fresh Foods’ assortment of value-added products like fresh-cut celery, Ready Radishes, and pre-shucked corn make entertaining around the holidays a breeze! Our value-added product line serves as a time-saving culinary secret, allowing families to savor moments with loved ones instead of spending their holidays in the kitchen.”
Director, Corporate Communications, Dole Food Company
“The holidays often include the fun of sharing recipes and food traditions with friends and family, so it’s no secret that shoppers seem more willing to experiment during this season than any other time of the year. At Dole Food Company, we reserve some of our more compelling new recipes for December when time is of the essence. Techniques and recipes favoring convenience when preparing delicious entrées, side dishes, and desserts tend to trend around the holidays, and our products always wow guests. Our host of new, celebration-worthy Dole recipes made with DOLE® Bananas, Pineapples, and other fresh fruits and vegetables are just the convenient solutions your shoppers will turn to this month.”
Senior Vice President, Sales and Operations, Calavo Fresh Foods
“Searching for a value-added solution, we are thrilled with our latest innovation: Avocado Butter, the perfect way to take your toast to the next level! A rich and creamy mix of butter with the health benefits of avocado—heart-healthy fats, vitamins, minerals, and fiber—without the hassle of ripening, cutting, and mashing. Available in convenient 2 oz single-serve cups, shoppers can spread it on breads, proteins, or entrées; use it as a dip for vegetables; or incorporate it into any dish calling for avocado or butter. Holidays are always a hectic time, so we’re hoping to ease the stress while adding some health to your shoppers’ day, and this is the perfect addition!”
Vice President of Sales and Marketing, Giorgio Fresh Co.
“The holiday season doesn’t always have the healthiest reputation. However, mushrooms can be the unsung heroes of meals, bringing both umami flavors and nutritional benefits. They’re an extremely versatile ingredient, from hearty stews to savory sides. Incorporate mushrooms alongside proteins for a healthier twist, and make mushrooms the focal point of festive meals. Our line of heat-and-serve stuffed mushrooms complements our popular fresh mushrooms in the produce section, creating ease in shopping for the consumer and stress-free holiday meal prep!” 
