VOL. 89 | An Indelible Mark

Articles in This Issue
My Favorite Things: Susan McLaughlin, Marketing Coordinator, Baloian Farms
Marketing Coordinator Susan McLaughlin divulges some of her favorite things in this exclusive, noting a love for wine tasting, dining out, and more...
A Road Paved with Value
With a laser focus on accelerated growth, the greenhouse player pushes innovation on all fronts. Harold Paivarinta shares more in this exclusive...
Going Separate Ways: A Lesson in Grace & Integrity
How you end an interaction can speak volumes about your character. It’s important to ensure the last thing someone remembers about you is positive, even if the outcome wasn’t what they hoped for....
California Table Grapes Snapshot
Dive into the various factors driving table grape purchases as over 80 distinct Golden State varieties continue to captivate consumers…
The IF List: Jessica Oliva, Produce Merchant, Walmart
Between managing a premium category and building her repertoire, this Walmart Produce Merchant keeps her plate full of opportunities…
The IF List: Amanda Labuckas, Director of Fresh Category Management and Merchandising, FreshCo
Amanda Labuckas shares insights into her unique personality outside her role as the Director of Fresh Category Management and Merchandising...
Produce's Role in Shifting Perceptions
Fresh produce plays a more important role at the social media level than we might think. Here's why...
Bringing Your Game to the Big Show
As we close in on one of the biggest industry events of the year, Rex Lawrence shares some sage advice for trade show attendees…
Citrus in Technicolor
A colorful campaign and brand refresh position the supplier to drive citrus demand in and out of the grocery store. Kiah Ruvalcaba discusses...
Forewarned is Forearmed: A Q&A With Greg Gatzke, Chief Executive Officer and Chairman, ZAG Technical Services
Chief Executive Officer Greg Gatzke gets candid in this exclusive Q&A, pulling back the curtain on the industry partner's cybersecurity solutions...
Living the Leaf Life: A Q&A With Nicole Minnich-Zapata, Marketing Director, Misionero
Catering to rapid industry changes, the supplier’s portfolio aims to simplify operations for its partners. Nicole Minnich-Zapata discusses this line’s differentiating vision and more…
An Indelible Mark
Following a key milestone and inviting brand refresh, Chris Drew, Rick Bravo, and Glen Alameda discuss the supplier’s renewed focus on the value-added sector…
October MVP Highlights: Soo Choi
With a love for the industry and a penchant for creative ideas, the solutions-driven trailblazer proves her operational might in this exclusive...
Mentors in the Making: Amanda Knauff, Vice President of Sales, Canada and Northeast USA, Taylor Farms
Amanda Knauff guides us through her food industry journey, giving a special shout-out to the mentors who have helped her along the way...
Empowering the Next Generation
The grower’s indomitable Chief Executive Officer takes a nimble approach to leadership as she guides the company to its next phase…
Editor's Letter - Issue 89 October
The Snack’s Editor in Chief explores our industry’s ongoing metamorphosis, touching on the importance of cybersecurity, communications, and more...
Industry Spotlight: Honeycrisp Apples
Honeycrisp apples are one of those varieties that have embedded themselves into both sides of the industry. They are known by name for consumers and buyers alike, yet they bring with them all the...
Libations For All Occasions: Sangriarita
Once a roadie, always a roadie! While my first official role in fresh produce was to sign on with the AndNowUKnow and Snack team right after graduating from college, my industry experience actually...
A Closer Look at Naturipe Farms Berry Buddies™
We dive into the impressive appeal of a newly debuted lineup as the provider unleashes a creative, value-added snack pack…
A Closer Look at Mountain View Fruit Sales Autumnripe Brand
Late-season stonefruit is the answer to those end-of-the-summer blues that occur in the Northern Hemisphere come September and October. Autumnripe, the newest brand from Mountain View Fruit Sales,...
A Closer Look at Side Delights® Amazables!®
Gain a closer look at one of the newest innovations from Side Delights® and how it is primed to boost demand in the potato set...