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Joe Produce: Treat Your Career Like A Business


This is the recommended order, especially if you’re working with a limited amount of resources!

I find that many people do not always take this into account with their careers. Or, their aim is at the wrong target. Choosing a target is pretty darn important. What happens when you choose one that is too easy, or wrong, or not within one’s ability? What happens when the target moves and/or changes? I suppose that I could stretch this analogy along for quite a while, but you know where I’m going with this.

Through the course of reviewing resumes and many conversations with candidates, I have discovered that there are a few groups of career stories:


1. Go with the flow: I got my job early, worked my way through the company or industry, and somehow ended up here 20 years later.

2. I had a goal and achieved it: Now what? I have a certain amount of years to go and don’t know what I want to do!

3. I have a specific career path: I have carefully managed it from day one to where I’m at today. I’m still headed in that direction.


Obviously there are many more variations and hybrids of these groups, but these seem to be the three “largest buckets.”

For the record, I fall into group number two. I told my first boss in produce, at 20 years old, that I was going to be the VP of Sales at a large shipper in Salinas, California one day. I was fortunate enough to get there much earlier than I expected, or was perhaps ready for, but I got there. Now what? I did not have a plan beyond that. I set my vision too short, and was a bit lost for a while after that.


Money and many other things come and go, but time we never get back!


What I have discovered is that your career is your own mini company: “Your Name Here, INC.” So, since you’re a business it only makes sense to have a “Business Plan for YOU, INC.”

Why do this? What’s the point?

It’s simple: time. Money and many other things come and go, but time we never get back! The shortest distance between two points is a straight line. You are where you are today. Know where you want to be, and then try to make career decisions that keep you on a straight line, or at least as straight a line as possible.

I once had a conversation with a young man who was asking questions about a sales position. At the time, he was a Food Safety Manager and had some prior experience in operations and farming, too. After about 15 minutes of discussing this sales position, I stopped him and asked, “Wait, what is your 10-year vision?” His response was, “I want to be the head grower for a large grower/shipper.” I replied with, “Grower? Then why are we talking about a sales position?” He said that he thought that he could get into a grower/shipper and then work into the growing department.

This is not a straight line! Possible? Sure. Probable? Maybe. But it’s a long detour that will take time, and when he finally gets to the growing department he’ll still be at a starting point.

So, now that we knew his vision, we worked out a plan. Before we finish this story, let’s review the components of a Business/Career Plan:

  • Vision: Big picture, what you want to achieve
  • Mission Statement: General statement about achieving your mission
  • Core Values: How you will behave during the process/career
  • Strategies: One or more ways to use your mission to achieve your vision
  • Goals: Things that need to be accomplished in order to implement your strategies
  • Objectives: Specific milestones and timeline to achieving goals
  • Action Plans: Specific plans to achieve objectives

Back to the story, our candidate had food safety and some ops experience. We decided that he could leverage his past experience to fill a food safety manager role with a smaller grower/shipper, and—before he was hired—work out an arrangement, which is as follows:

I’ll be your Food Safety Manager, set up and manage an amazing program, so long as I can also work with the growing operations and learn that side of the business too. Eventually, I’ll help train my successor in food safety, and move full-time into growing and continue to learn, contribute, and grow there.

It worked! He did just that and is happily and efficiently traveling on his “straight-line path” toward his vision. You can, too!

Keep in mind, you may never reach your ultimate vision. You may fail—just like Christopher Columbus failed. He set out to circumnavigate the Earth and find India. He found America instead. There are many more failures that are success stories like Columbus’. They all have something in common: They moved forward and tried.

Carpe Diem!


Contributing Author

Founder and President, Joe Produce Search℠. Joe Produce Search (JPS) is the Executive Search division of Joe Produce®. Joe Produce Search is comprised of experienced search consultants and produce professionals. Our placements range from middle management to C-level positions, throughout North America, covering a wide range of produce and produce-related businesses. Joe Pro Resumes is another service of Joe Produce®. Joe Pro Resumes helps you write and refine your resume to help you find the produce industry position of your dreams. We have written hundreds of resumes for many professionals in the produce business in addition to various related sectors.