Earthbound Farm Organic - New Organic BlendsAll your grape needs in one placeBringing organic & conventional grower partnerships to market

Libations for All Occasions: Michelada

Simple and spicy—two of my favorite words when it comes to recipes, and the perfect way to describe a Michelada. Like a Bloody Mary with a tangy, Latin twist, this classic Mexican drink will add some flavor to the end of the winter season and provide a unique opportunity to promote savory ingredients like Tajín® Clásico, chamoy, and even Bloody Mary mix across the fresh produce aisles. While often associated with the summer months, I stand firm in believing that there is no wrong time of year to enjoy the refreshing flavors of this zesty drink, and your taste buds will likely agree. 

After the mayhem of the holidays, give yourself a break with this simple drink that delivers on flavor. Building on the timeless Bloody Mary base that usually includes Clamato or tomato juice, Worcestershire sauce, and hot sauce, the Michelada adds its own unique flair. With Tajín, fresh lime, and Mexican beer or a pale lager to maximize flavor, each ingredient gives this thirst-quencher a little bit of oomph. To truly take these flavors over the top, rim your ice-cold glass with lime, Tajín, and chamoy to create an explosion of taste as spicy meets tangy in this match made in cocktail heaven.

If you want to add a delicious snack to go along with your Michelada, read up on this month’s flavor trend for a new source of inspiration to expand your palate and spice up your life.


Coarse salt

2 lime wedges

Chamoy sauce

1 oz fresh lime juice

2 oz Clamato or tomato juice (canned, bottled, or fresh)

½ oz hot sauce

¼ oz Worcestershire sauce

½ tsp Tajín® Clásico seasoning

1 bottle (12 oz) Mexican beer or pale lager, chilled


Time: 5 min

Servings: 6–8


1. Rub the rim of an ice-cold beer mug with lime and dip into chamoy sauce, salt, and Tajín seasoning.

2. Add lime juice, Clamato or tomato juice, Tajín Clásico, Worcestershire sauce, and hot sauce.

3. Slowly pour ice-cold beer into the glass to top.