There is one flavor that has the ability to immediately snap me out of my trade news writer ways and get me thinking like a consumer: Homestyle Ranch—the perfect blend of sour cream, buttermilk, garlic, and onion. Presenting an abundance of opportunities to shoppers and grocers alike, it stands as a match made in heaven with practically any product that occupies the produce department.
With consumers already drooling over the flavor, Litehouse has capitalized on the popularity and demand by expanding into a new format with the introduction of its thick and creamy Homestyle Ranch Dip & Spread.
The latest expansion of Litehouse’s dip line offers a new spread that elevates any snacking occasion. With vibrant packaging that beautifully depicts the flavors soon to be savored inside, this new dip is a merchandising mainstay, inviting shoppers to transform their dipping and spreading moments with a versatile, bold flavor that pairs perfectly with dippables like veggies and tastes great on sandwiches and more.
Don’t be fooled by the simplicity of the packaging or its ingredients; this innovation is no shot in the dark at category success. The mouth-watering dips were created in response to strong sales and positive consumer response to the supplier’s ever-evolving portfolio of dressings.
The Homestyle Ranch Dip & Spread is joined by the Avocado Ranch, Spinach Parmesan, Dilly Dip, and Southwest Ranch varieties. As demonstrated by this flavorsome lineup, Litehouse has mastered catering to the taste buds of anyone who comes across these items on-shelf. And in great timing, as the dip category continues to see exponential growth.
Answering shoppers’ calls for more cream-based dips, Litehouse Homestyle Ranch Dip & Spread is generating a rapidly growing consumer base of its own.
I, for one, am already claiming President of the fan club.