With each passing year, the value-added sector becomes more competitive. Delivering products that satisfy the busy lives of American shoppers is no easy task, but suppliers like Ocean Mist® Farms readily rise to the challenge. Its rebranded Roastables line brings premium, field-fresh vegetables in a convenient, value-added package, all in a packaging format that stands out on-shelf.
The result of strategic investments in marketing initiatives and consumer research, the new Roastables line was developed for time-starved consumers looking for quick and wholesome meal solutions. Now seven items strong, the award-winning line consists of flavor options ranging from zesty herb to sweet sesame.
In the precious few seconds that consumers scan displays, catching their eye with visually enticing packaging is key. Divided in half vertically, the product peeks through beneath words of inspiration—‘Cut the prep, keep the credit,’ reads one; another says ‘Ready when you are.’ With the quick cook time prominently posted on the front, and effortless 4-step directions on the back, anyone picking up the package knows precisely what’s between them and a hearty meal.
The best part? With virtually no prep required, consumers can have a nutritious addition to their meal in just 15–20 minutes. Safe to say that competing at the value-added level has become par for the course for Ocean Mist Farms.
