Few people in this world possess the dedication and drive exhibited by Brooke Becker. She has spent well over a decade pioneering sales tactics for Mission Produce®, leaning on her pure grit to get the job done. In work and in life, Brooke relies on her levelheadedness and problem-solving to conquer what some might view as challenges, but she views as opportunities…
“Sales is a marathon, not a sprint. It’s fast, unpredictable, and full of curveballs—but that’s part of the fun. You’re constantly pivoting between internal priorities and customer needs, solving problems in real-time. Every win counts, no matter how small, because they build into something big. It’s about staying calm in the chaos, showing up with a can-do attitude, and being someone people enjoy working with.”
“I got my start in produce at Cal Poly SLO where I studied agri-business, which led me to an internship with Kroger. I worked across buying and selling for grapes, melons, vegetables—you name it—and quickly fell for the pace and the people. At a campus career fair, I met the Mission Produce team, landed an interview, and was hired on the spot. I loved the energy, the people, the hustle—it just clicked.”
“By day, I’m a produce powerhouse—by night, I’m a juice-box-carrying supermom to two amazing girls. When I get home, a different kind of busy begins, and balancing both worlds takes focus, flexibility, and a whole lot of heart. Family is everything to me, and I bring that same care and commitment into my professional life. I serve two families: my team at Mission and my family at home.”
“Steve Barnard, Chief Executive Officer of Mission Produce, once told me, ‘Don’t be afraid to fail.’ It sounds simple, but it’s powerful. Sales is all about taking calculated risks. Not every idea unfolds exactly as planned, but the wins are worth it.”
“When it comes to the value of relationships—whether it’s a customer, competitor, or teammate—kindness and integrity matter. Things change fast, and your relationships are everything. Lead with respect. Operate with humility. Treat every interaction like it counts, because it does.”
"A horse. Sales requires stamina, focus, and heart. It’s about training, patience, and pushing forward when things get tough."
“Know that technology will never replace real connection. Tools can help you organize and analyze, but they’ll never replace a handshake or a face-to-face conversation. My advice: Pick up the phone, show up in person, make people laugh, and be memorable. Relationships drive this business. Invest in them. Protect them.”
“Steve Barnard has been an instrumental mentor in my career—he’s always supported my growth and provided me with a platform to succeed. Additionally, my day-to-day motivation is my family. My husband inspires me constantly—he’s goal-driven, and we challenge each other to keep evolving personally and professionally.” 
