In produce, we all strive to grow and sell products that consumers want to come back for time and time again. Known by consumers and buyers alike, Honeycrisp apples are a poster child for this endeavor. As we know, the best things in life don’t always come easy, and that is certainly true for this apple variety. Who better to speak on this than an industry legacy like Rainier Fruit Company’s Mark Zirkle?
“Growing and packing Honeycrisp undoubtably brings a greater range of emotions than any other apple variety, from the highest heights when an orchard produces a big crop of sweet, glowing fruit that delights consumers, to crushing lows when that same block might offer up a small harvest with big losses the following year. Suffice it to say, even after 30 years, we are still learning lessons with this diabolical yet rewarding variety. Developing a strong organic Honeycrisp program with the legs to last a full calendar year was another great undertaking—one we’ve maintained for six seasons straight now. We’re proud of what we’ve accomplished with this variety over the years, growing Rainier Honeycrisp to stand apart from others in the category with quality, quantity, and service.” 
