VOL. 98 | Living on Purpose
Articles in This Issue
Mentors in the Making: James Camera, Vegetable Category Manager, Four Seasons Produce
Tracing a journey from early retail experience to category leadership, James Camera credits mentorship for his professional evolution…
My Favorite Things: Danielle Hudgick, Senior Category Manager, Avocados, Citrus, and Stonefruit, Sprouts Farmers Market
Offering a glimpse behind the title, the Senior Category Manager at Sprouts Farmers Market highlights the joys that guide her both professionally and personally…
The IF List: Fabian Pereira, Vice President of Marketing, Innovation, International, Fresh Express
Fabian Pereira shares candid reflections on leadership, values, and the risks that shaped his journey in this exclusive...
Business is Personal
Exploring the unique qualities of our industry, Melissa De Leon Chavez highlights how a personal touch makes all the difference in engagement and recognition…
Produce Pulse: Waste Not, Want Not
Anne Allen examines how cross-utilization could reshape consumer habits and elevate the role of fresh produce in modern meal routines…
Trial by Acre
The grower’s Blake Belknap shines a light on the evolving operation, a multigenerational commitment, and shifting retail demands in this exclusive…
Built on Trust, Driven by Innovation
Luke Sears and Lucio Rainelli discuss how the importer’s values, partnerships, and vision have shaped its 35-year journey in this exclusive…
October 2025 Editor's Letter - Remastering Tradition
In her October letter, our Editor in Chief reflects on how rebalancing long-held practices can spark fresh perspectives for produce professionals…
WTF Do I Do With LIV Produce Organic Sweet Potatoes ?!
A flavorful fall favorite brings warmth and golden perfection to the table, crafted with on-trend appeal…
WTF Do I Do With Sweet Onions from Shuman Farms ?!
How can this unique culinary creation serve as a vehicle for increased sweet onion demand?
A Closer Look at WINDSET FARMS® BRAVO® Grape Tomatoes on the Vine
The greenhouse grower boosts category excitement with a visually striking variety crafted for premium snacking…
A Leader's Guide to a Profitable Trade Show
Your next trade show is poised to be your most strategic investment of the year. It’s a rare chance to elevate key relationships and gather priceless market intelligence, all in one place. The...
Industry Spotlight: Honeycrisp Apples
In produce, we all strive to grow and sell products that consumers want to come back for time and time again. Known by consumers and buyers alike, Honeycrisp apples are a poster child for this...
WTF Do I Do With Bimi® Baby Broccoli ?!
This exclusive feature showcases how the premium veggie offering can add texture and color to fall merchandising sets...
WTF Do I Do With Highline Mini Bella Mushrooms ?!
A flavorful seasonal concept highlights how mushrooms can inspire fresh ideas across foodservice and retail channels…
WTF Do I Do With Gwillimdale Farms Carrots ?!
A seasonal standout combines sweet depth and savory balance, delivering comforting flavor with modern menu appeal…
A Closer Look at Pure Flavor® Organic RedRoyals® Sweet Cherry Tomatoes
How do you raise the bar within the snacking on-the-vine segment? Bring in royalty. Showcasing its Organic RedRoyals® Sweet Cherry Tomatoes to retail and foodservice operators in 2025, Pure Flavor®...
Libations For All Occasions: Talking Pumpkin Toddy
October is reminiscent of cool winds tussling my hair and fallen leaves caught in the threads of my sweater. It is a month that makes me feel equal parts chilly and alive. The color orange spreads...
Citrus Snapshot
If you listen closely to the sounds of the season—the leaves crunching, the wind blowing, the loud chorus of crickets as the sun sets—you may find just what it is that draws consumers to the citrus...
A Peek at the Future of Flavor
Product innovation, elevated marketing efforts, and an upcoming showcase take the spotlight as Geoff Kosar shares what’s ahead for the provider…
Living on Purpose
With extraordinary candor, the Vice President of Marketing at Trinity Fruit Company shares how a life-altering diagnosis transformed both her personal and professional journey…