There are some voices that stick with you over the years, resonating and coloring your perspective. One that I draw upon any time I need a little more produce passion, or a wise perspective on the strides made by the generation before, without a doubt, I hear Rock.
Phil “Rock” Gumpert was one of the key figures who laid the foundation for what we now know as Lange Companies. Before his retirement, I had the honor of hearing from Rock himself how he began his produce career on the railroad before joining up with Co-Founders Farrell “Dutch” Gay, Paul Biser, and Tom Lange, taking me through the timeline to the contemporary company.
Now, Lange Companies embarks on a new chapter that both leads it forward while recognizing its evolution. Bringing its accomplishments under a comprehensive, communicative umbrella, Lange Companies is achieving a brand revitalization. Greg Reinauer, who has led Lange Companies as President and Chief Executive Officer for over a decade, takes up the torch with me in carrying this dynamic story forward.
Greg Reinauer, President and Chief Executive Officer, Lange Companies: My career in the produce industry has traversed multiple sectors. This has provided me with a wealth of experience and knowledge, from growing to distribution and into the retail and foodservice businesses. My mentors, colleagues, and industry friends, who have been part of my journey, have all contributed to my growth in the industry, preparing me to lead Lange Companies.
GR: After more than 65 years in business, we felt it was time to refresh our brand to better reflect the full scope of Lange Companies’ vertically integrated services. Over a year of thoughtful work from multiple stakeholders across the company went into the development of this new rebrand. The result encompasses a new visual identity, updated website, and refined narrative.
We’re proud of the result and encouraged by the positive response from both our team and the industry.
GR: The rebrand was a natural step forward, shaped by the steady growth of our organization over the years. As a company that grows, packs, procures, and manages logistics for multiple segments of the produce industry, we knew it was time for a refreshed identity that clearly communicates the strength of our vertically integrated system to the industry.
This new look better supports our internal alignment and helps customers more easily understand the full scope of what we offer. We’re still the same company our employees and customers have come to know and trust, just with a more unified presence that better reflects our continued growth and future goals.
“After more than 65 years in business, we felt it was time to refresh our brand to better reflect the full scope of Lange Companies’ vertically integrated services.”
Greg Reinauer, President and Chief Executive Officer, Lange Companies
GR: For over 65 years, Lange Companies has proven to be an organization capable of effectively reacting and pivoting in an ever-changing marketplace. At its core, produce is unpredictable. Our ability to remain nimble, supported by forward-thinking leadership and team members, has been the foundation that has driven our continued success.
That entrepreneurial spirit remains at the heart of Lange today. We’re still moving mountains for every customer while honoring our roots and keeping our focus firmly on the future. Our refreshed brand reflects who we are across every part of the business, built on follow-through, driven by ambition, and grounded in adaptability and respect.
While it’s true we cannot stand still even in a vocation as steadfast as fresh produce, we also can’t know where we are going until we recognize where we have been. With a foot on each side of its timeline, but both facing forward, Lange Companies continues to evolve with the entrepreneurial spirit of its founding fathers, taking the brand beyond the imaginings of those initial days by the railroad. Next stop: the future. 
