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The If List

Jeff Fairchild, Produce Director, New Seasons Market

Hailing from the U.S. Pacific Northwest, New Seasons Market envisions a retail space based on local excellence, organic goods, and a burgeoning fresh produce concept across niche and classic grocery categories. With Produce Director Jeff Fairchild helping to cultivate a strong community centered around food, we just had to know what other paths this industry trailblazer might have taken or IFs he might have, given the chance to write them down. Drumroll, please, as we bring you Jeff’s eclectic and adventurous IF List in this 57th issue of The Snack Magazine...


IF you could have been born in another century or decade, which would it be and why?
2030. I am curious about what the future holds.

IF you had to make the choice today, what would your last meal consist of?
Tofu with organic veggies, sticky rice, and a three-layer cake.

IF you could imagine yourself in a different industry, what would it be?
I could see myself as a plant propagator.

IF you could have dinner with anyone, dead or alive, who would it be?
Buddha.

IF you were stranded on a desert island, what three items would you bring?
A journal, a water purifier, and a shovel.


IF you had to wear the same thing every day, what items of clothing would you pick?

Shorts.

IF you had to eat the same thing every day for the rest of your days, what would you eat?
Berries.

IF you could enhance one aspect of your intelligence, what part would you want to improve?
The ability to slow down and be more analytical.

IF you could re-experience an awesome day in your life, what day would you choose?
My daughter’s wedding day.

IF you had $10 million that you had to donate to someone else, who would you choose and why?
Oxfam, a global organization working to end poverty and to help eradicate world hunger.

IF you had a superpower, what would you want it to be?
Strength.

IF you could give your younger self one piece of advice, what would it be?
Learn to slow down and enjoy.