The If List

Daniel Spivey, Produce Merchandising Director–Fruit, Sprouts Farmers Market

For more than a decade, Daniel Spivey’s strategic mind has been integral to Sprouts Farmers Market’s growth, evolution, and refinement of its fresh produce program. As Produce Merchandising Director–Fruit, he now drives operational blueprints that strengthen national purchasing, enhance vendor partnerships, and advance sourcing, merchandising, sales, and retail solutions. Beyond the produce aisle, Daniel brings a philanthropic spirit, with over 15 years dedicated to coaching sports in underserved communities. Where he finds time for a Snack IF List remains a mystery—but we’re certainly glad he did...


IF you had to choose one word to describe yourself, what would it be?

Driven. I’m always looking for ways to better myself, my family, my company, my team, and my peers.

IF you could imagine yourself in a different industry, what would it be?

Human Biologist/Biohacker. I am fascinated by how the human body works, specifically how diet and deficiencies affect other parts of the body, such as the mind. 

IF you had to choose one personal artifact to leave behind after you are gone, what would it be?

My Bible that my mother gave me when I was five.

IF you were stranded on a desert island, what three items would you bring?

My wife, a fishing pole, and a satellite phone to call for a pickup when we start missing our kids and grandkids. 

IF you were another species in the animal kingdom, what would you be?

A bear. Few natural predators, highly intelligent, eat whatever they want, and take long naps.

IF you could make everyone watch a movie of your choosing, which movie would you want them to see?

The Pursuit of Happyness. A great story about a father not giving up, despite many hardships, to create a better life for himself and his son.

IF you had to eat the same thing every day for the rest of your days, what would you eat?

Steak, roasted Brussels sprouts and potatoes, and a sweet, juicy white nectarine for dessert.

IF you wrote an autobiography, what would be the title?

Faith, Family, and Continuous Improvement.

IF you could rename one fruit or vegetable, what would it be called?

Pineapple, because the name never made sense to me. I would rename it Crownsweet: “Crowned by nature, sweet for all.”

IF your younger self could see you now, what would surprise them most?

I would have a large and amazing family by the time I was 44. My wife and I are blessed to have four adult children, their spouses, and six grandchildren. Sixteen of us now, with hopes to have 20 within a few more years!The Snack Endstop