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A Closer Look at Pure Flavor® Aurora Bites Mini Sweet Peppers

Tasty times await! This is the reverberating cheer, I feel, that animates all-things Aurora Bites Mini Sweet Peppers. From their rainbow of red, orange, yellow, and chocolate to their bite-sized, super-sweet cultivation, Aurora Bites have kids and parents in the constant search for more, and Pure Flavor® is responding to the growing demand.

From snack-sized formats of 8 oz and 1 lb to hearty family-sized portions up to 2 lbs—and even bulk options up to 20 lbs—there is a size for every grocer, foodservice outlet, and family unit. The beauty in such a tasty treat is not only the health benefits in the retail revenue stream, but the vibrant gems are nutritious and delicious to boot. Grown from the amazing Tribelli seed, 2019 Winner of the International Taste Institute’s Superior Taste Award, this perfect popping pepper is rich in vitamins C, A, and E, and offers other powerful antioxidants.

And if the eye-catching product doesn’t drive the consumer to search it out among a mass of pepper competitors, its pigment, or carotenoids—which give Aurora Bites their distinctive colors—may play an important role in preventing cancer and heart disease.

Today’s consumer is on the search for deeper meaning in their food, from a product’s origin story to the holistic wellness that the sustenance provides. With Aurora Bites slicing and dicing their way into everything from snack packs to Buddha bowls—and proving a testament to Pure Flavor’s quality and passionate values—this product seems to have the consumer’s attention—taste buds and all.The Snack Endstop