A unique berry is coming to the high-value fruit lineup, welcoming those looking for a little adventure in their food lives. A berry so new, it’s still blushing.
After teasing the big launch for much of 2021, Wish Farms unveiled Pink-A-Boo Pineberries®—a white berry with a name created to convey the swirl of strawberry flavor with the notes of pineapple, pear, and apricot it provides. How is that for a new adventure in eating?
Before you suspect the science, Pink-A-Boo Pineberries are a non-GMO innovation with a crisp flavor profile and skin shoppers will learn to read: white inside and out, with a slight pink blush on the skin and red seeds.
This new baie blanche—as French style demands such a vogue addition be referred—blushes a light pink as it ripens, helping the fruit communicate more clearly to consumers when to enjoy it.
Millennials and Gen Z have proven themselves drawn to fresh colors in the produce department. What is seemingly out of place in the aisle fascinates and brings a splash of the unexpected to their grocery experience.
With the right signage and proper education, retailers can count on the white gleam of the new Pink-A-Boo Pineberries to bring the deal home. Details and information already have a home at
Once consumers have tried them, let the repeat purchases speak for themselves.