Articles
Retail Runway: June 2018
See which industry pros caught our eyes (and stomachs) with their latest product launches in our Snack magazine exclusive...
Q&A: Merchandising Beyond the Berry Patch with Cindy Jewell
Do consumers want organic and conventional securely separated, or side by side? Cindy Jewell dives into merchandising maneuvers and the importance of partnership...
WTF Do I Do With Crunch Pak®’s Apple Tart Slices ?!
How about Apple Stuffed Poblano Peppers ?!
WTF Do I Do With Mission Produce’s Emeralds in the Rough Avocados ?!
How about Kale-Stuffed Avocados?!
WTF Do I Do With OriginO’s Organic Greenhouse Veggies ?!
How about OriginO Dilly Cucumber Bites?!
Mentors in the Making: Kyla Oberman
What literal fork in the road led Kyla Oberman to a promising produce career? She and mentors Mark Munger, Janis McIntosh, and Robert Verloop tell us the story...
Vidalia Onion Q&A: Peeling Back the Layers with John Shuman
With recent and extensive renovations, including a 620 acre expansion, to give it a cutting edge, the company's President and CEO offers merchandising tips and more...
Double Diamond Farms: The Gem of Ontario
"It’s all about quality.” This isn’t just the sentiment that I quickly become aware of while talking to the team behind Double Diamond Farms. It is that distinguishing attitude that gets each and...
Country Sweet Produce — A “Sweet” Win for Merchandising
How can you engage retailers, liven up produce departments, and boost sales in one fell swoop? Gina Pettit shares the simple retail marketing move that pumped up profits...
The Four P’s of Merchandising: Product, Placement, Pricing, and Promotion Part 1
The Managing Partner of Execulytics Consulting and former retail executive plunges into product assortment and the delicate balance between variety and the bottom line in this Snack exclusive…
CPMA Corner - The Biggest “Little” Audience: Packaging for the next generation
How is the industry aiming to win over the youngest produce consumers? Ron Lemaire, Emily Murracas, Chris Veillon, and more weigh in on innovation and branding...
Ramsay Highlander: Propelling Our Industry Forward
Building on nearly fifty years of experience in what has become ag tech, President and CEO Frank Maconachy discusses harvesting innovations that are transforming the future of fresh food...
Fresh Face, Fresh Focus: North Shore Living’s New Brand Strategy
After a deep dive into the company's branding, North Shore revamps marketing efforts with an eye-catching new look. Chris Wada shares on the process here...