Articles
No Woman is an Island: The National Mango Board's Next Steps
With Caribbean roots and an impressive NYC resume, Valda Coryat is uniquely suited for mango marketing excellence. The Director of Marketing offers juicy insights into a new strategic plan...
Specialty Shop: A Q&A with Alex Jackson Berkley
The Pioneering specialty produce provider’s Assistant Sales Manager Alex Jackson Berkley sheds light on assortment, cross-merchandising, and more...
Catching the Sun: Summer Citrus from South Africa
Overseeing growth, a rebrand, and an approaching milestone, CEO Suhanra Conradie discusses the crucial role South Africa plays in the U.S.'s access to quality year-round citrus...
CPMA Corner - Produce Ambassadors: How Produce Meets the Plate
There seems to be no shortage of nutritional advice these days, with many “experts” dispensing their wisdom. But Registered Dietitians (RD) are a trustworthy source of sound advice. These health...
Q&A: Merchandising Beyond the Berry Patch with Cindy Jewell
Do consumers want organic and conventional securely separated, or side by side? Cindy Jewell dives into merchandising maneuvers and the importance of partnership...
WTF Do I Do With Crunch Pak®’s Apple Tart Slices ?!
How about Apple Stuffed Poblano Peppers ?!
WTF Do I Do With Mission Produce’s Emeralds in the Rough Avocados ?!
How about Kale-Stuffed Avocados?!
WTF Do I Do With OriginO’s Organic Greenhouse Veggies ?!
How about OriginO Dilly Cucumber Bites?!
Mentors in the Making: Kyla Oberman
What literal fork in the road led Kyla Oberman to a promising produce career? She and mentors Mark Munger, Janis McIntosh, and Robert Verloop tell us the story...
Vidalia Onion Q&A: Peeling Back the Layers with John Shuman
With recent and extensive renovations, including a 620 acre expansion, to give it a cutting edge, the company's President and CEO offers merchandising tips and more...
Double Diamond Farms: The Gem of Ontario
"It’s all about quality.” This isn’t just the sentiment that I quickly become aware of while talking to the team behind Double Diamond Farms. It is that distinguishing attitude that gets each and...
Country Sweet Produce — A “Sweet” Win for Merchandising
How can you engage retailers, liven up produce departments, and boost sales in one fell swoop? Gina Pettit shares the simple retail marketing move that pumped up profits...