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Visual Content Can Bolster Your Brand

The modern day marketer is no longer fighting for the space to showcase their meaningful content; they are fighting for their audience’s attention. The key to finding success in today’s communications landscape—whether it’s social media, email marketing, or digital advertising—is having strong visual content.

Creating visual content is much more than a pretty picture with stylized text. It should be expressive content that supports your brand’s voice and messaging, and should leave a lasting impression. Since the fresh produce industry is full of vibrant colors, varied tastes, and vivacious cultures, people are already eager to explore the fresh ideas coming from this arena, and we can help not only raise the bar, but redefine it.

So, where does your company start? Honing in on impactful and dynamic visuals can truly amplify your brand’s influence, power, and its targeted reach. To support this strategy, the team at DMA Solutions is sharing five stats we believe you should consider when using visuals to tell your story...

While creativity can be a hurdle when looking to produce effective and engaging content, we also realize this can be a time-consuming task. To lend a helping hand, we’ve created the perfect eBook duo to sharpen your content creation and think through the visual aesthetic of your brand.

Effective Engagement on Social Media, The Beginner’s Guide to Social Media Marketing, recognizes that social media marketing is a complex and ever-changing world. Our team of specialists has created this guide to help you build engaging and effective content that can bring your messaging to new heights. And when it comes to the foundational “who and why” of your brand, the look and the feel, and your audience connectedness, Building a Blueprint for Your Brand, A Step-by-Step eBook for Fresh Produce Marketers, is tailored to address those key elements that we have identified for successful branding.

Now, the ball is in your court! To download The Beginner’s Guide to Social Media Marketing and to download Building a Blueprint for Your Brand, visit the DMA Solutions website at


Contributing Author

Dan’l Mackey Almy’s passion for fresh produce marketing has captivated the attention of the fresh produce industry for more than 20 years. Her ability to motivate creativity and inspire results-driven strategy has led to the success of DMA Solutions, Inc. Dan’l’s vision for how marketing could be elevated in order to progress the fresh produce industry led her to start DMA Solutions in 2004. Since then, she has brought together a diverse team of innovative, strategic, and passionate marketers who share a common purpose for transforming a once commodity-centric industry by building stronger brands that are trusted and desired.