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The If List

David Lake, President and Chief Executive Officer, 4Earth Farms™

If getting to know David Lake has ever felt like “runnin’ down a dream,” you are not alone. President and Chief Executive Officer of 4Earth Farms™ and industry veteran of more than 30 years, here is a leader who loves to keep busy, but knows where to put his time and energy. As shown by a fun batch of possibilities found in our latest IF List. Travel through time, space, sound, and scenarios with someone who is a savant of more than fresh produce…


IF you had to wear the same thing every day, what items of clothing would you pick?
Tennis shoes, jeans, and a T-shirt.

IF you had to eat the same thing every day for the rest of your days, what would you eat?
Grilled salmon and broccoli—healthy, and I like it.

IF you had to choose now, what would your last meal consist of?
Barbecue from Eli’s.

IF you were stranded on a desert island, what three itemswould you bring?
My wife, wine, and an iPad.

IF you were another species in the animal kingdom, what would you be?
A hawk.

IF you could have any actor play you in a movie, who would you want?
Jared Keeso.

IF you wrote an autobiography, what would be the title?
You Have No Idea.

IF you could join a musician, dead or alive, on stage to sing along or play an instrument with, who would you choose and why?
Tom Petty. I’d be playing the guitar.

IF you had to choose one song to be the soundtrack of your spring season, what would it be?
“Runnin’ Down a Dream”—Tom Petty and the Heartbreakers—because spring is a big bet, and Mother Nature keeps you on your toes.

IF you could have been born in another century or decade, which would it be and why?
The ’60s. I was born in the ’60s, but I don’t remember it.

IF you could re-experience an awesome day in your life, what day would you choose and why?
Tagging elephants and lions in South Africa with my family—why not?

IF you could have dinner with anyone, dead or alive, who would it be?
My dad.

IF you could imagine yourself in a different industry, what would it be?
Superintendent of the National Park Service.

IF you could give your younger self one piece of advice, what would it be?
Buy more ag land.The Snack Endstop