Taste the sweet potato sales this Easter

A Closer Look at Giumarra Companies DulceVida Nectarines

As day gradually shifts toward dusk, the beauty of evolving colors in the sky is something I once believed could never be truly emulated—until today. Now, you can bring these striking visuals to the produce department, as Giumarra Companies’ premium DulceVida™ brand nectarines are finally making their highly anticipated return to retailers.

Encompassed in vibrant, starry packaging that reflects the lure of the night or early-morning sky, the sweet trio of nectarines will draw in any shopper, whether they classify as a night owl or an early bird.

Each of the limited edition DulceVida nectarine varieties features a distinct appearance that keys shoppers in on its availability this summer. The Midnight Edition, which showcases yellow flesh nectarines with a dark and speckled exterior, is available mid-June through early August and is comparable to the dark hues that glisten at midnight. The Twilight Edition, available June through mid-August, holds white flesh nectarines with an alluring fuchsia skin, while the Sunrise Edition features yellow flesh nectarines with a rosy-red skin and is available July through mid-August.

Giumarra offers these amazing California-grown nectarines in 2 lb plastic-handled bags and 2.5 lb or 4 lb corrugated consumer boxes.

Encourage shoppers to take their eyes off of the clouds and take in the beauty of the produce department with these breathtaking offerings.The Snack Endstop