Adventure is just a blend away.
That is the message retailers can convey to their shoppers with the inspirational new Umami Stir Fry Blend from Monterey Mushrooms.
Transparently top sealed but communicative, the combination of pre-sliced Shiitake, Oyster, and Baby Bella mushrooms is ready to help consumers tap into the fifth taste, going beyond the standard sweet, sour, bitter, and salty flavors found in the fresh aisles. Minimalist-styled text tells prospective shoppers that this ready-to-cook blend is great not only for stir-fries, as implied by the name, but also for soups and roasts.
Is it just me, or can you almost smell this blend already filling the house as autumn and winter cooking begin?
Available in a 6 oz pack, the Umami Stir Fry Blend brings not just a new flavor to the fridge and pan, but a great introduction to multiple mushroom varieties and how they can play together.
We who are in the know are aware that Umami describes the savory notes a diner’s palate picks up in their food, but it is still a concept being solidified for the average consumer. As a natural flavor enhancer found in ingredients like aged cheese, broths, and, of course, mushrooms, cross-merchandising can help further enhance shoppers’ experience and broaden their flavor horizons—likewise diversifying their spend in the produce department and beyond.
Help get your customers out of their comfort zones and onto the umami train with this tasty, convenient opportunity.
