The If List

Yan Branco, Director, Produce Sourcing Innovation and CEA Development, Sobeys

In an industry as fast-moving and high-energy as fresh produce, especially on the retail side, it’s important to know when to slow down and enjoy the view—and perhaps a beverage, too. When Yan Branco is not digging into the latest in controlled environment agriculture for Sobeys or sourcing high-quality fresh items, I have a feeling he is the first one to turn up the music and the vibes. Find out why when you explore this fun list of “What IFs”…


IF you could be a character in any book or movie, who would you be?

Indiana Jones. Saving the world with a smile!

IF you could imagine yourself in a different industry, what would it be? 

Producing concerts or events and bringing joy to people’s lives.

IF you were stranded on a desert island, what three items would you bring? 

A stereo, a long chair, and a pitcher of margaritas. Not here for a long time, but a good one!

IF you could make everyone watch a movie of your choosing, which movie would you want them to see?

Forrest Gump. 

IF you wrote an autobiography, what would be the title? 

Passion for Produce: An Unexpected Journey.

IF you could give your younger self one piece of advice, what would it be? 

Fulfillment comes not from material possessions but from meaningful experiences.

IF you had to choose now, what would your last meal consist of? 

My grandmother’s spaghetti.

IF you could have dinner with anyone, dead or alive, who would it be? 

My great-great-grandfather, so I could learn more about my family’s history.

IF you had a superpower, what would you want it to be? 

The power to heal people.

IF you were to have a produce tattoo, what would you have? 

I’m not sure, but it’s not going to involve an eggplant.

IF you were another species in the animal kingdom, what would you be? 

A cat—particularly ours. This little guy is living the life!

IF you could wake up anywhere in the world tomorrow, where would you be? 

On the North Shore of O’ahu island. So beautiful!The Snack Endstop