Spring is all about new beginnings. Consumers in the Northern Hemisphere flock to the outdoors to soak up the first signs of sun, usually with their favorite fresh fruit in hand. A new palm-sized offering will be the star of many picnics this month and beyond, as Pure Flavor® is launching its new Solara™ Mini Melons.
Beige and netted on the outside and emerald green on the inside, these new single-serving melons are truly one of a kind. The name itself—translated to “of the sun” in Latin—is a nod to the unique greenhouse growing practices Pure Flavor implements to bring forth a soft, sweet, and juicy melon.
Over five years of research went into this product launch, bringing the fanfare of specialty fruit to a protected environment in order to ensure consistency of yield and availability. The most astonishing aspect of these new melons, though, is their miniature size, weighing in around 500 g each—roughly equivalent to the size of a grapefruit.
Gone are the days of fridges full of leftover melon that eventually makes its way to the garbage. Shoppers want to cut down food waste, and I cannot think of a more convenient way to do so than by reaching for a single-serving option that still satisfies those spring and summertime cravings.
Your ticket to landing the Solara Mini Melons in shopping carts is to showcase their unique size and diverse usability. Cross-merchandise Solara with other fruits, yogurts, or packaged salads, and prominently display images of the melons in use.
Put shopper dollars directly into the palm of your hand with the addition of Solara Mini Melons to your fresh fruit set.