VOL. 66 | The Roots of Resolve




Articles in This Issue


April Editor's Letter

Our Editor in Chief shares her wisdom, reflecting on the inner workings of a produce legacy and the stories that build us forward…

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Libations for All Occasions: Smooth Operator

Land these fresh items in shoppers' carts and watch as the smooth libation works its magic to lift register rings...

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The Roots of Resolve

With a mind fine-tuned for growth, Carlos Visconti dives into the moments that forged his path through produce and guide his future as a leader...

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Strawberry Snapshot

With a spotlight on California crops, the year-round retail staple doubles basket value as consumer intent reaches a record high...

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The Language of Tech

Wielding an advantageous skill set, Produce Pro Software's Vice President of Operations details what it takes to make a big-picture dream a reality...

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My Favorite Things: Briana Giampaoli, Marketing and Product Innovation, Live Oak Farms

Find out what makes the mind behind Live Oak Farms’ Marketing and Product Innovation tick—and why advocating for California ag is in her blood...

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Forging the Future

With a proven track record for innovation, the supplier elevates organics while keeping pace with industry evolution. David Bright shares...

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Mother's Day Snackchat

Merchandising tactics and category insights await as these prominent fresh produce names lend their expertise ahead of Mother's Day...

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A Closer Look at Pure Flavor® Solara™ Mini Melons

Spring is all about new beginnings. Consumers in the Northern Hemisphere flock to the outdoors to soak up the first signs of sun, usually with their favorite fresh fruit in hand. A new palm-sized...

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Worth The Squeeze: A Q&A With Angela Hernandez

The fresh purveyor's latest launch comes as the product of ingenuity and an unceasing commitment to evolution. Angela Hernandez shares...

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Easter Snackchat

The well-versed industry aficionados outline several strategic merchandising opportunities in the produce aisle this Easter...

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More Than A Mindset

Kyla Oberman and Rich Uto deep dive into the three integral pillars that support the berry purveyor's program and keep business thriving...

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