When it comes to asking the question, “Do you want more variety in your fruit and vegetable aisle?”, the answer should be a resounding, “Yes!” If you are New York Apple Sales, then you take that response one step further with the launch of a new and unique brand: Yes! Apples™.
With fresh packaging and a new look, ever-popular varieties such as Honeycrisp, Gala, Fuji, McIntosh, Pink Lady, and Red Delicious will be dressed to impress and catching the eyes of consumers to drive traffic through the produce aisle. The vision behind the brand is the result of extensive consumer research, market analysis, customer focus groups, and panels to help identify the best messaging to influence buying decisions.
New York Apple Sales will be the exclusive distributor of Yes! Apples. The contemporary design is both bold and easy on the eyes as it seeks to shape and respond to the habits and preferences of today’s consumers. As a family- and woman-owned business, the packaging seemed a perfect place in which to carry that message.
The detailed and intricate design will truly set it apart as both flavorful and artistic as it differentiates itself in the fresh produce department.