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The IF list: Jim DiMenna, President, Red Sun Farms

The IF list: Jim DiMenna, President, Red Sun Farms

If nothing else, Jim DiMenna, President of Red Sun Farms, is true to himself. Between a dedication to greenhouse growing, a love for fine wine, and an aptitude for procuring knowledge, this industry veteran has his cake and eats it, too. But, in an alternate reality, here are a few IFs that he just might indulge…

IF you could have been born in another century or decade, which would it be and why?

If I could alter time, I would enjoy being 20 years younger. The greenhouse business is just now getting a lot of traction and having 20 more years to be a part of it would be exciting for me.


IF you had to choose now, what would your last meal consist of?

I would have a chef’s collection tomato blend with feta cheese and Greek dressing, an Anthony’s pizza with spicy oil, and a Bevan Cabernet glass of red wine.


IF you could have any actor play you in a movie, who would it be?

Marlon Brando.


IF you could imagine yourself in a different industry, what would it be?

A winemaker and vineyard owner in Napa Valley, California—crafting a 100-point Cabernet Sauvignon and knowing how to accomplish that treasure would be a dream beyond imagination.


IF you could have dinner with anyone, dead or alive, who would it be?

Robert Mondavi—to hear how he decided to immigrate to the United States from Italy and his dreams and inspirations of becoming a global legend in the wine industry.


IF you were stranded on a desert island, what three items would you bring?

A corkscrew, a case of my best wine, and a bathing suit.

IF you could redo one moment or event in your life, which one would you choose and why?

The chance to say goodbye to my father before he passed away.


IF you wrote an autobiography, what would be the title?

Where We Started and Where We Are Now: The Life and Times of a Vegetable Seller from Childhood to Adulthood.


IF you could make everyone watch a movie of your choosing, which movie would you want them to see?

Lady Sings the Blues: The Billie Holiday story with Diana Ross and Billy D. Williams. It features amazing blues music and is a true-life story that is very impactful.


IF you could re-experience an awesome day in your life, what day would you choose?

I would choose the first day of the rest of my life.


IF you had a superpower, what would you want it to be?

Knowledge—to have the right answer to every question I was asked.