VOL. 38 | We've Got a Crunch on You!




Articles in This Issue


Keeping a (S)Harp Mind - Q&A with Mike Roberts

Mike Roberts has picked up a thing or two about merchandising in his nearly 20-year career. Here he talks best practices and insider tips...

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The IF list: John Chamberlain, Vice President of Global Marketing, Limoneira

If you've met this VP of Marketing, then you already know he is impossible to forget. But what would this citrus stunner do with a handful of IFs? We asked him, and he did not disappoint...

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No Limit: A Brand’s Promise

CEO Jon Esformes discusses the pillars of a company rooted in the utmost sense of responsibility and how a personal sense of ethics has become a powerful stance in our industry…

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Wish Farms: A Labor of Love

Wish Farms' Owner takes us on a journey through the berry fields, highlighting company ingenuity and innovation as it looks toward the future...

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Defining Southern Excellence: An SEPC Story

There is no place quite like the South. As a beacon of hospitality, the region is home to an ever-growing congregation of people—one in which those who were once strangers are now friends, and...

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February MVP Sales Pick: Dominic Carnazzo

What gets this Program Manager for Wada Farms Marketing Group out of bed in the morning? The produce pro reveals his passions, inspirations, mentors, and more...

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Rainier Fruit Company: The Pursuit of Excellence

After more than a century in apples, how is the company renewing its pursuits, propelling rising star varieties, and creating a wholesome culture? President Randy Abhold discusses…

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The High Line of Thinking

Aaron Hamer, President and CEO, and Jane Rhyno, Director of Sales and Marketing, tell us about where the company has been, where it’s going, and why a unique path is the best path...

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Viva Fresh Produce Expo: Back in the Saddle

Ahead of its fifth-ever expo, we talked with Dante Galeazzi, Rich Dachman, Caitlin Tierney, and Tommy Wilkins about how this year's event will only improve upon the Tex-Mex corridor's $6 billion numbers...

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Good Merchandising: It's Not Rocket Science!

The 40-year retail vet and former Sun Pacific exec shares a case study on what merchandising tricks work...and which ones don’t. See how he made this retail exec a believer...

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A Closer Look at The Little Potato Company Microwave Ready Kits

With 2019 trends predicting that produce could upstage protein on plates nationwide and bite-sized veggies slated to take over the industry, these easily accessible, microwave-ready kits from The...

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A Closer Look at Litehouse™ Single-Serve Snack Packs

Who says healthy snacking has to be low-flavor? Not I! New from Litehouse are the company’s single-serve Snack Packs, giving consumers a flavor they can savor with the convenience they crave. With...

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Mentors in the Making: Monique Bienvenue

Already Director of Communications for Bee Sweet at age 26, which mentors does this powerhouse marketer say helped pave her way? Her she shares her dreams, influences, and more...

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Zespri: The Golden Age of Kiwifruit

From an obscure foraged fruit to a sought-after specialty, Carol Ward, Chief Innovation and Sustainability Officer, charts the path of the kiwifruit and its champions...

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My Favorite Things: Joey Schneider, Senior Manager, Inside Sales and Customer Operations, IFCO

What do Golden Retrievers and the Ohio State Marching Band have in common? They're but a few of IFCO's Senior Manager of Inside Sales and Customer Relations favorite things...

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