The If List

Charm and candidness do not often keep the same company, unless you’ve had a chance to meet Colin Ager. The Business Development Manager for Produce Procurement at H-E-B is a master in the art of conversation and a fun companion in philosophy—someone you can count on to be straightforward in an industry where clarity is its own kindness. We couldn’t wait to see what he’d do with a handful of “What IFs” and he did not disappoint. Enjoy…

IF you could have been born in another century or decade, which would it be and why?

First-century Rome.

IF you had to choose now, what would your last meal consist of?

Pasta with lemon and oil, chicken, peppers, olives, and squash. Mom’s recipe.

IF you could imagine yourself in a different industry, what would you be?

A musician.

IF you could have dinner with anyone, dead or alive, who would it be?

Paul McCartney.

IF you could redo or relive one moment or event in your life, which one would you choose and why?

Not making an effort at NYU (New York University) should be reconsidered. 

IF you had to wear the same thing every day, what items of clothing would you pick?

Japanese denim, a fitted white V-neck tee, and Birkenstocks. 

IF you could make everyone read a book of your choosing, which book would you want them to read?

The Power Broker by Robert Caro.

IF you could bring a mythical creature to life, which would you choose?

The produce salesperson with a long-term outlook.

IF you could enhance one aspect of your intelligence, what part would you want to improve?

Emotional. Definitely. 

IF you could teleport anywhere tomorrow, where would you go?

The rooftop cocktail bar I was once at in Monopoli, Italy, with a view of the Adriatic Sea, good weather, and good friends. 

IF you were getting a produce-inspired tattoo, what would you choose?

“We’re vertically integrated.” 

IF you could join a musician, dead or alive, on stage to sing along or play an instrument with, who would you choose and why?

I have some experience in this: One’s job on stage is to increase the value of the patrons’ evening. The purpose is not in establishing one’s own sense of self or validating your level of “cool.” I was confused about this in my 20s. I’d rather enjoy great musicians as a patron, or work to faithfully represent great work to others. The intersection of those desires isn’t present for me.

IF you could give your younger self one piece of advice, what would it be?

Look reality in the face and stay interested.