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The If List

The IF LIST: Steve Barnard, President and Chief Executive Officer, Mission Produce

To sit with Steve Barnard is to be transported to a place and time of playful ease. Both caring and carefree, with an easy sense of humor and a practical look at life, he is more than a leader—he is an example. Few people have the talent and joie de vivre Steve brings to any conversation. With his signature way to tell it like it is that leaves a smile on my face—no matter the gravity of the conversation—how could I not ask him a batchful of IFs? After reading, I promise you too will be left smiling...

IF you could have been born in another decade or century, which would it be and why?
I was born in the fabulous ’50s, when life was simple and fun, and wouldn’t want it any other way. Even though things have become more complicated in the world, I’m still having fun.

IF you had to choose now, what would your last meal consist of?
A great steak, a fine wine, a side of veggies, and peach cobbler à la mode.

IF you could have any actor play you in a movie, who would you want?
Clint Eastwood. He can play a serious role as he did in Dirty Harry, or a fun role as he did in Every Which Way, but Loose. Hopefully, he would make me look good.

IF you could imagine yourself in a different industry, what would it be?

I would be a stockbroker. I like the market opportunities, speed, and intensity of the industry.

IF you could have dinner with anyone, dead or alive, who would it be?
Ronald Reagan. He was witty, personable, sharp, and just got it. I had lunch with him once and he was great. I’m not sure I would want to know how you would pull that off, though!

IF you could redo one moment or event in your life, which one would you choose and why?
I would go back and buy stock in Apple, Microsoft, Google, and Amazon when they opened.

IF you wrote an autobiography, what would be the title?
Don’t Be Afraid to Lose.

IF you had to eat the same thing every day for the rest of your days, what would you eat?
A salad with some avocado and protein.

IF you could join a musician, dead or alive, on stage to sing along or play an instrument with, who would you choose and why?
The Beach Boys. Most of their songs are so upbeat and fun. They remind me of the carefree days of the ’60s.

IF you had $10 million that you had to donate to someone else, who would you choose and why?
It would be a children’s charity. Not all kids are given a fair shot, and I want to help them have opportunities.

IF you had a superpower, what would you want it to be?
I would have the superpower to fix any problem. I would fix things so everyone lived a long, healthy, and fun life.

IF you had to choose one song to be the soundtrack of your winter season, what would it be?
The Mission Impossible theme song, except I call it “Mission Possible."The Snack Endstop