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The If List

Robby Cruz, Vice President of Produce Sourcing and Procurement, Sprouts Farmers Market

Leading strategic sales, merchandising, procurement, and business development—these are not small feats when it comes to navigating the buy-side waters in today’s dynamic market. But, this individual does it with style and grace. From produce purchasing and quality control to marketing initiatives that drive high-margin revenue growth, Robby Cruz brings a wealth of knowledge and passion to his leadership at Sprouts Farmers Market. When it comes to inspiring others, Robby has our ticket and did just that as he shared the IFs that surprised us, made us laugh, and made us sigh with awe. But, enough from this writer, check them out for yourself!


IF you could be a character in any book, who would it be?
Bo Knows Bo by Bo Jackson.

IF you had to choose now, what would your last meal consist of?
Caprese, lasagna, bread, and a really good Cab—I think I was Italian in a different life.

IF you could have any actor play you in a movie, who would you want?
Kevin Hart. The dude is hilarious.

IF you could imagine yourself in a different industry, what would it be?
I would be a chef—nothing better than cooking for family.

IF you could have dinner with anyone, dead or alive, who would it be?
Jesus Christ.

IF you could redo one moment or event in your life, which one would you choose and why?
I would rewatch my kids play sports every day. There is nothing better.

IF you were another species in the animal kingdom, what would you be?
A fish. I could live in the ocean all day.

IF you wrote an autobiography, what would be the title?
Out Work, Out Hustle.

IF you had to wear the same thing every day, what items of clothing would you pick?
Flip flops and board shorts.

IF you could make everyone watch a movie of your choosing, which movie would you want them to see?
Wedding Crashers. “Hot route!”

IF you had to eat the same thing every day for the rest of your days, what would you eat?
Sushi and sashimi.

IF you had a superpower, what would you want it to be?
Mind reading. Look out, growers—LOL!