Taste the sweet potato sales this Easter

My Favorite Things

Rochelle Bohm, Vice President of Marketing, CMI Orchards


Fruit fanatic, mother, world traveler—these are but a few of the words used to describe the brilliant Rochelle Bohm. Outside of her role as CMI Orchards’ Vice President of Marketing, Rochelle plays just as hard as she works. The world is her treasure map, and she is mining the gold of fresh apples and cherries both in the office and in the kitchen. Hear what else makes up her list of favorite things…


  • My Kids, Peter and Emmy
  • Rip City
  • Australia
  • Apples
  • Tin-Can Camping 
  • New Zealand
  • The Perfect Steak
  • Solo Backpacking
  • Skylar Rae® Cherries

" Two little creatures with the same sense of humor as me."
" I’m a fairly new fan. My partner, Adam, got me hooked, and we don’t miss a Portland Trail Blazers game together!"
" Meat pies, Vegemite, and my family down under."
" I am so lucky to live in apple country, Washington, where delicious apples are aplenty!"
" Taking my ’66 Silverstreak on the road for a glamping adventure."
" The rolling hills, sheep, and my homeland Aotearoa."
" I’m on a life mission to master the perfect steak, from the sous vide to smoking on the Traeger®."
" I love the adrenaline and challenge of fighting cougars on my own (should they appear)."
" Honestly, not marketing hype—these are the very best cherries!"