VOL. 71 | The Peak of Pursuit




Articles in This Issue


Industry Spotlight: Innovative Opportunities

Located in the Pacific Northwest, care for the environment and the lush soil is a top priority for Rainier Fruit Company. Technological advancements flourish daily, and Rainier is continuously...

Read More

Pass the Remote: The Progression of Remote Working in Fresh Produce

While vacationing in several states this summer, I was conscious of all of the people who appeared to be working remotely. When we first wrote The Next Normal: Post Pandemic Pivots as an Employer...

Read More

A Closer Look at Pure Flavor® Uno Bites™ Nano Cucumbers

Move over, kitchen prep. There’s a fresh, bite-sized contender in town. Gone are the days of snacktime prep, as Pure Flavor® has a convenient—and adorable—offering that is out of this world: Uno...

Read More

A Closer Look at West Pak Avocado Party Pak

Ain’t no party like a West Pak party, ’cause a West Pak party don’t stop. Your shoppers will be put in an instant celebratory mood when they spy these colorful, distinct bags and realize West Pak...

Read More

Libations for All Occasions: Figgy Me Timbers

Climb aboard, mateys! Get ready for the ride of your life, because this is one libation sure to make you feel like you are navigating a real-life Pirates of the Caribbean adventure. Sidle up to...

Read More

Libations for All Occasions: The Blackberry & Sage Gin and Tonic

I live for fall. Truly, when the month of September hits, I’m breaking out the Halloween decor and enshrouding my house in shades of green, purple, and black. To capture the spirit of those witchy...

Read More

Produce Pulse: Produce Mascots

Our own Lilian Diep shares the power of these fun, familiar faces when it comes to upping brand awareness in the produce aisle...

Read More

Cultivating a Legacy: A Q&A With Ray Mastronardi, Vice President of Sales, DelFrescoPure®

We sit down with Ray Mastronardi to dive deep into the grower's seasonal programs that facilitate a year-round supply of greenhouse produce...

Read More

Celery SnackChat

With the crunchy category's popularity on the rise, these experts divulge their best strategies to keep registers ringing this season...

Read More

Coloring Outside the Berry Boundaries: A Q&A with Steven Ware, Vice President and General Manager of Value Added, Naturipe

In this exclusive, Steven Ware details the supplier’s unique take on driving fresh consumption and pushing beyond the berry boundaries…

Read More

The Making of Fresh Produce's Jekyll and Hyde: A Q&A With John Pandol, Director of Special Projects, Pandol Brothers

In the face of fresh produce volatility, the Pandol Brothers Director strikes a crucial balance between Jekyll and Hyde to uncover the root of growth...

Read More

Sunkist® Phones Home

An out-of-this-world collaboration comes to fruition as the supplier rolls out a strategic marketing campaign alongside this iconic figure...

Read More

Halloween SnackChat

Lindsey Dalesky, Krista Beckstead, and more produce luminaries treat us to a bevy of merchandising tactics for this spooky holiday...

Read More

My Favorite Things: Rochelle Bohm, Vice President of Marketing, CMI Orchards

CMI Orchards' VP of Marketing fuels up on travel, fresh food, and the outdoors as she details her own personal list of favorite things...

Read More

The Peak of Pursuit

The President of Jasmine Vineyards trails us through the table grape provider’s storied history and unending pursuit of success…

Read More

Always on the Rise: A Q&A With Rick Bravo, Vice President of Sales and Marketing, Ocean Mist® Farms

Tapping into this burgeoning produce sector, the Ocean Mist® Farms Vice President previews a tactical, threefold release…

Read More

Mapping Innovation

Julia Shreve traces the greenhouse grower’s map of innovation from tried-and-true leafy greens to its newest berry products...

Read More

Issue 71 October - Editor's Letter

Self-reflection and personal growth are but two obstacles presented to us. Our Editor in Chief tells how storytelling can guide the way...

Read More

Enter the Valley of Fresh

Jordan Okumura takes us on a jaunt through the Salad Bowl of the World as the industry gears up for IFPA's Grower-Shipper Pavilion...

Read More

Growing Against the Grain

LIV Produce's Managing Partner details how its business model provides a competitive advantage in fulfilling demands...

Read More